Andib: Why now, Not as if Grand Theft Auto 5 is new, They happily sold it last year and to all the people (Most I'd imagine) who bought it in the first week of release

because the warehouse is going through a deliberate repositioning of its brand,

With their purchase of noel leemings and torpedo 7 they are wanting to become a much more "respectable" brand , so this is an easy step to take for them... It's all about branding, nothing more, nothing less