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Forums › Off topic › Companies that do price gouging with Covid-19 related products
jarledb

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#268532 24-Mar-2020 16:07
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I see that Dicks Smiths are being D*cks and price gouging hand sanitisers and masks. Currently they are selling 20 P2 masks for $319!

 

Personally I am going to keep a list of companies doing this and never again leave a single cent with them.

 

Anyone see any other company doing this?




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Senecio
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  #2445942 25-Mar-2020 05:44
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 Time to dispel a few myths here.

 

 

 

When you see an item in the supermarket that normally retails for $9.99 discounted or on promotion for say $6. The Supermarket themselves are not giving up any (or very little) of their own margin. The manufacturer is running the promotion in their store and gives up the margin, in return for higher volume of course. The manufacturer pays for everything (margin, promotional material, and even pays for  premium shelf space, page position in mailers).

 

Managing promotional activity in store carries a high overhead for both the manufacturer and the retailer. Its called trade spend in the business, and its big dollars. In any given year our trade spend is higher than our cost of goods!

 

What you're seeing now is the Supermarkets are not allowing manufacturers to run their promotional campaigns. And quite rightly too. The focus right now is on shelf availability for consumers and anything else is non essential.

 

 

 

The people we normally employ to manage our trade spend, are currently in your local Supermarket at 2am in the morning helping our retail partners to stock the shelves



mattwnz
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  #2450146 30-Mar-2020 16:11
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Government have created a reporting mechanism for the public - pricewatch@mbie.govt.nz

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