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925 posts

Ultimate Geek


# 43239 19-Oct-2009 09:35
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I'm looking at upgrading to a D90 and I've been going around to a few camera shops for prices and I've noticed a bit of variation in the pronunciation of Nikon. I've always said it as Nick-on and that's all I've heard while living in Australia and the UK, but I've heard a couple of the sales people say N-eye-kon. What's the norm for the pronunciation of the name here?

I've managed to adjust my pronunciation of Subaru, although I still forget sometimes :)

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99 posts

Master Geek


  # 264985 19-Oct-2009 09:42
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Technically its Knee-con (Japanese vowels are kinda similar to Maori).

But whatever :D

2345 posts

Uber Geek

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  # 264988 19-Oct-2009 09:47
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I call them Nick-on...just like most would. I think when a brand is as big as it is, it becomes partially irrelevant.

 
 
 
 


1278 posts

Uber Geek


  # 264992 19-Oct-2009 09:56
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I'd probably say nye-kon.




rm *


6434 posts

Uber Geek


  # 265014 19-Oct-2009 11:33
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Nick-on is how I've heard photography professionals say it.

Also,

Soo buh roo = UK

Soo baar oo = Kiwi

I think UK version is closer to the Japanese pronunciation

Plenty of brands are mispronounced by the masses, Porsche, Nike, Adidas, McAfee, Ralph Loren for example.

1278 posts

Uber Geek


  # 265027 19-Oct-2009 12:22
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I'd say that su-bah-ru




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478 posts

Ultimate Geek

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# 265039 19-Oct-2009 13:23
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As Spronkey stated the Japanese pronunciation is 'nee-con' / 'knee-con' (like 'i' in "machine" ) but as others have said, many foreign words get mis-pronounced outside of their native country (& the pronunciation varies between countries).  I confess though to the mis-pronunciation "Nye-con" (trying to do better though)

For a simplified explanation, see Japanese Pronunciation

But note that

- 'shi' --> "she"
- 'shin' --> "shin"  (as in 'shinkansen')

ie. the 'n' on the end modifies the sound (in all three instances in the bullet train case).



925 posts

Ultimate Geek


  # 265042 19-Oct-2009 13:35
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Thanks everyone, it looks like there's a quite a bit of variation. If I get weird looks from people when I pronounce it Nick-on I'll know it's just my appearance!

I found a youtube video of an English guy ranting about the American pronunciation of Nikon, although I think he's a bit misguided (it's amazing some of the crap I lookup when I'm avoiding work on a Monday morning). Even within England there's a big variation in pronunciation and the rules he described don't always apply (I'm guessing because of the mixed Saxon, Norman and Celtic influences in names).

River Thames - River Tems
Leicester - Lester
Derby - Darby
France - Frarn-ss or Fran-ss depending on the region

 
 
 
 


544 posts

Ultimate Geek


  # 265045 19-Oct-2009 13:45
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I can't stand poorly pronounced Japanese :/


3070 posts

Uber Geek


  # 265061 19-Oct-2009 14:55
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meesham:
I found a youtube video of an English guy ranting about the American pronunciation of Nikon



You can also find Youtube clips with a senior NighKon engineer working for Nikon Inc referring to the company as Nighkon. I'd say that head office can't be too unhappy with that version.

6434 posts

Uber Geek


  # 265063 19-Oct-2009 15:17
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my favourite

Worcestershire - pronounced wurster-sheer in England

in America (and often in NZ), pronounced war-chester-shyre

Although I admit some names in English do have incredibly bizarre pronunciations

e.g. Cholmondly is pronounced Chum-lee
Featherstonehaugh is pronounced Fan-shaw

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Uber Geek

Trusted

  # 265175 19-Oct-2009 22:59
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and everyone's favourite - Arkansas :)

420 posts

Ultimate Geek


  # 265189 19-Oct-2009 23:36
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In all the time I dealt with pro photographers as a Kodak and Agfa Gevaert rep back in the 70's, I don't recall any of them referring to their NeyeKon, or KneeCon. It was always their Nick-on!

Having said that I ended up with a Can-on - much easier to pronounce...

Cheers

3070 posts

Uber Geek


  # 265190 19-Oct-2009 23:41
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Were they running around in their Nicky shoes?

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  # 265202 20-Oct-2009 06:52
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The bodies are branded Nikon and the lenses are branded Nikkor. Since the former has one K and the latter has two Ks, I have always pronounced them 'Nigh-kon' and 'Nick-kor' respectively.

There is definitely a lot of variation on the pronunciations used though, as proven by this thread.

510 posts

Ultimate Geek


  # 265236 20-Oct-2009 10:32
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Adidas

New Zealand Adi-das
I think the Correct way is A-did-as




"In the end, it's not the years in your life that count. It's the life in your years." -
  --  Abraham lincoln

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