SomeoneSomewhere:
EMEA = Europe, Middle East, and Asia. We often get lumped in with that; it can be a catch-all for 230V-land.
The A is usually Africa. Most large organisations work on NA (North America), LATAM (Latin America/South America), EMEA (Europe, Middle East & Africa) and APAC (Asia Pacific).
There is a variation of EMEA with and N thrown in which I can't quite remember and sometimes the is A removed if a dedicated African area exists for the company, and APAC sometimes gets split into Asia & Oceania. It's all about timezones and who is local time-wise to the common support offices/regional head offices.
Anyway, thats why Ulairi was redirected from EMEA to APAC, the NA team that first did it should've realised.




