What do you make of this? I haven't seen Apple announce a product like this without holding an event since I don't know when. Very very odd. They usually hold an event and use something like this to pad out the time spent on stage before they announce their flagship product update/introduction.
http://www.apple.com/pr/library/2013/01/29Apple-Increases-iPad-with-Retina-Display-to-128GB.html