iPhone SE - how do they do it?

Forums › Apple iOS and devices › iPhone SE - how do they do it?

BlueShift

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#193769 23-Mar-2016 16:01

How can they charge $200 more for the 64GB version than the 16GB version?

The only difference in spec between the two is the RAM. If I can buy 64GB of microSD for under $50, then Apple must be able to get it for far less than that.

So basically, Apple is charging people the best part of $200 for nothing.

That's a hell of a business model! I'm in the wrong line of work.

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#1518520 23-Mar-2016 16:03

Apple has always done this dude. Its how apple is apple.

Take their 27" imac want, 32gbs of ram? add $600 when you can get it for under $250.

They have a markup on everything simply because people will pay those prices

Djmixerdomo

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#1518551 23-Mar-2016 17:20

Does anyone know if the iPhone SE uses NVMe storage like on the 6s or is it using a more normal storage method?

Either way I still don't think it warrants the $200 step up in price.

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Finch

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#1518572 23-Mar-2016 18:31

This is just typical Apple, its common knowledge now.

People will buy it just because its Apple.

Batman

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#1518608 23-Mar-2016 19:14

sucker edition?

spronkey

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#1518623 23-Mar-2016 19:30

Because .... you, that's why! Sick of Apple's gouging on memory, especially when these days 16GB is completely inadequate with the 12MP camera, oh, and when their OS updates seem to leave crap behind on your phone taking up gigabytes of space that iTunes doesn't report but the phone does.

Just give us a damn MicroSD slot for the photos, videos and music.

tdgeek

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#1518640 23-Mar-2016 20:01

This full version phone is about 3/4 the price of the usual 64GB versions. I use the 64 as thats what Ive always got, so it is cheaper than the usual $1300 for them.

What the market will bear applies. Maybe they make less on the wee ones and more on the 64 ones, and they price it a tickle less then what the market might see as too much upgrade value?

They and others push wireless. You don't need lots of storage when you are online to any of the many clouds out there, no need to store music. Photos can stay on the cloud. That allows some to live their life in the cloud, and save initial costs. Choice I guess, take it or leave it.

Just my opinions.

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Jaxson

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#1518652 23-Mar-2016 20:40

Dude just buy the cheap one and insert an SD card. Job done.

DarthKermit

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#1518653 23-Mar-2016 20:43

To paraphrase P.T. Barnum: "There's an iSheep born every minute."

nathan

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#1518664 23-Mar-2016 21:00

Jaxson:
Dude just buy the cheap one and insert an SD card. Job done.

Boom

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#1518689 23-Mar-2016 21:29

BlueShift:

How can they charge $200 more for the 64GB version than the 16GB version?

The only difference in spec between the two is the RAM. If I can buy 64GB of microSD for under $50, then Apple must be able to get it for far less than that.

So basically, Apple is charging people the best part of $200 for nothing.

That's a hell of a business model! I'm in the wrong line of work.

Actually the RAM is exactly the same. You are paying $200 for zero increase in RAM.

Benjip

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#1518705 23-Mar-2016 22:04

spronkey:
Just give us a damn MicroSD slot for the photos, videos and music.

Gross. I don't want removable storage anywhere near my iOS devices thanks.

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mattwnz

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#1518762 24-Mar-2016 02:05

I think the bigger thing is how can they get away with still selling a16 gb model. Also how they can get away with selling a retro design that is the best part of 4 years old. At least they could have done is put it in one of the new enclosures so it matches the current range. If it's almost if they had lots of old iPhone 5 parts left over. It is a fat phone at today's standards.

tdgeek

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#1518775 24-Mar-2016 08:00

mattwnz: I think the bigger thing is how can they get away with still selling a16 gb model. Also how they can get away with selling a retro design that is the best part of 4 years old. At least they could have done is put it in one of the new enclosures so it matches the current range. If it's almost if they had lots of old iPhone 5 parts left over. It is a fat phone at today's standards.

Thats the thing. You see the metal design as old, a poster just said the opposite. He/she doesnt want the new design. As I see it, its a 4" phone, of the 5 design, and 3/4 the price of what the 5 and 5S were. And its updated. Cant really see a lot wrong with that.

16GB allows a cheaper phone, and suits those that live on the internet not on a storage chip on their device, thats where everything is heading. Music and movies aren't needed to be stored anymore, photos in the cloud. Suits some, other prefer to store themselves