Earlier this year the big box stores dropped their iphone SE 16/64GB prices by $200. I guessed it was because Apple told them to purge stock in anticipation of a 32/128GB re-release, and that's exactly what happened. The new models were sold for $750 and $950 in all stores for a couple of weeks, then, inexplicably, the new phones started being sold at -$200 discounts again. They've been selling at $550 and $750 in those big chain stores for almost the entire time they've been out (Apple store prices didn't change, but they rarely do).
Now I look at the end of sale deadline listed by Warehouse Stationary, Noel Leeming, etc.: 05 June
WWDC17 starts: June 5
What is Apple up to? Why did the re-released high capacity iPhone SEs go on sale almost immediately after they were released? Why does the sale end exactly on WWDC17?