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210 posts

Master Geek

#54249 16-Dec-2009 10:49
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December 12, 2009 9:25 AM PST
iPhone users are delusional, consultants say
by Chris Matyszczyk

Many people I know are frightfully attached to their iPhones. They treat them as if they were a peculiar and exotic lover, one they can hardly believe they have managed to seduce.

The finely calibrated minds at Strand Consult have taken this analysis to a particularly simple conclusion: iPhone users are, the consultants say, really quite nuts.

The Strand thinkers released an opinion entitled "How will psychologists describe the iPhone syndrome in the future?." It focuses on the sorts of people who buy into Apple's great success.

Here's a flavor of the somewhat-skeptical nature of Strand's feelings: "Apple has launched a beautiful phone with a fantastic user interface that has had a number of technological shortcomings that many iPhone users have accepted and defended, despite those shortcomings resulting in limitations in iPhone users' daily lives."

The consultants' likening of iPhone buyers to kidnapped hostages may raise more than the eyebrows of many an Apple fanboy (fanperson?). Indeed, it already has the Mac world aflutter.

"When we examine the iPhone users' arguments defending the iPhone, it reminds us of the famous Stockholm Syndrome--a term invented by psychologists after a hostage drama in Stockholm. Here, hostages reacted to the psychological pressure they were experiencing by defending the people that had held them hostage for six days," Strand declared.

The implication is surely that Apple has mugged millions of people with its beauty, dragged them off to a very dark cellar in some barren land, turned them into slightly bonkers Barbarellas, and then recruited them as soldiers for the cause.

This is the sort of thing of which the Church of Scientology is normally accused. But for some strange reason, it's a rather chilling but pleasant shower to read something that isn't mere worship.

Strand claims that it closely analyzes the financials of mobile operators. And if you also happen to order its wonderfully free report "The Moment of Truth, a portrait of the iPhone," you will discover the 10 great myths about the iPhone. Here are just two: it doesn't attract new business for operators, and it is not a technologically advanced mobile phone.

I know you'll be rushing to read these fine tracts, and I feel sure that a couple of you might wish to drop Strand Consult a note. To encourage you a little, I'll warn you that Strand also seems to believe that some of you Apple customers are, well, liars.

The consultants put it quite sweetly: "In reality, the iPhone is surrounded by a multitude of people, media, and companies that are happy to bend the truth to defend the product they have purchased from Apple."

Apple customers are liars? The media too? Surely not.

Thoughts? Comments?

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2120 posts

Uber Geek

  #283064 16-Dec-2009 11:08
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I think perhaps people are finally satisfied with their mobile phone, not only because of ease of use but also because of design and the whole iTunes environment. I think many people are doing things they never had imagined on their mobile phones, or at least not to the extent that they are able to now.

We have to remember that most users of Android, iPhone OS and Palm WebOS are moving from "Dumb phones" that do not nearly have the feature set of one of these devices, nor the fine detail to user experience.

I think a point to make, is that Apple does a very good job of letting the customer feel as though they are part of an exclusive club and Apple is also on of the most femininely accepted brands in the world, that mixed with a strong sense of design and premium status I feel is enough to heavily influence their attitude to the phone in a positive way...

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  #284500 21-Dec-2009 22:41
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I like that last paragraph, and I guess it's depressing to admit, but I've been duped by the iPhone on that level too. I originally got into OSX mobile for the massive application base, but I'm not proud of myself for falling head-over-heels into the 'eletist status quo' that seems to surround the iPhone. I've tried my best to keep my feet on the ground when it comes to my phone, even by just referring to it as a phone (without the lower case 'i' that instantly makes you one of the popular kids), acknowleging it's shortcomings (I've never had a phone which I've had to reset once a week) and not treating it like, and I quote from an ebay listing "Jesus himself created it."

I guess when I had by run of bad luck with my B&W Zeppelin it taught me that beautiful and expensive things, when designed and engineered by people, are inherently flawed in some way or another. I definitely don't treat my phone like it's the most important thing to happen to me in the history of my life, but I do take care of it as I would any expensive gadget.



157 posts

Master Geek


  #284643 22-Dec-2009 15:51
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Hmmmm, not an iPhone user, but have used the iPod touch for ages. What's not to like? Apple have made a beautiful device that is delightful to use. The iPhone is beloved of so many despite its limitations. That is great news for Apple and for the iPhone adorers - it means the thing can get even better. If you have to be bonkers to like a product that delights then the academics had better get started rewriting the marketing text books ...

Best regards,
Aaron Davidson.

SimWorks International Limited - New Zealands leading developer of mobile applications

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