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freitasm

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#28252 24-Nov-2008 13:17
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As promised in our Freeview Q&A we managed to get some time from Brent Impey to answer questions you will post in this thread.


These are the rules:


1.Only questions in this thread. Any post that it is not a question will be removed
2.Only valid questions. Any post with questions that are clearly trying to make a point or being a troll will be removed
3.We want your questions but we obviously have a time limit so this thread will be locked Monday 31st November
4.Brent Impey wants your questions but he obviously has a time limit too, so we will try to merge some questions and limit to the most interesting ones.


Here is a short bio:

"Brent Impey is Chief Executive Officer of MediaWorks NZ Limited, which operates two national television channels (TV3 and C4), radio stations out of 23 markets (including network brands More FM, RadioLIVE, Solid Gold, The Edge, The Breeze, The Rock, BSport and Kiwi FM, as well as regional stations Mai FM in Auckland, Rotorua and Northland, Times FM in Orewa, Sounds FM in Blenheim, Radio Dunedin, and Coromandel FM) and a new media division (MediaWorks Interactive).


He was appointed as Chief Executive Officer of the More FM Group in 1998, and in 2000 took on his current role leading the MediaWorks operations. Brent practised as a lawyer, specialising in media law, until 1990.

He has had a long association with the media, including previously being a director of several radio companies, Executive Director of the Radio Broadcasters’ Association and its predecessor the Independent Broadcasters’ Association, and a media consultant. 
 

Outside of business, Brent is actively involved in his other passions – rugby, yachting, and community services including acting as Chair of the Fred Hollows Foundation in New Zealand for the past nine years.

He was a director of the 1989 Fisher & Paykel and the 1993 Yamaha Whitbread Campaigns."
















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injuised
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  #179910 24-Nov-2008 15:07
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Hi there

Will you be putting any of your radio stations on freeview

 
 
 

You will find anything you want at MightyApe (affiliate link).
injuised
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  #179911 24-Nov-2008 15:10
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What is the new channel that is rumoured to be starting early 2009

openmedia
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  #179912 24-Nov-2008 15:15
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injuised: Hi there

Will you be putting any of your radio stations on freeview


I want to add to this one.

If you do add your radio stations to freeview are there any plans to make use of the additional features the MHEG-5 platform provides. The BBC in the UK displays MHEG information about station, track etc for a number of their radio channels.




Generally known online as OpenMedia, now working for Red Hat APAC as a Technology Evangelist and Portfolio Architect. Still playing with MythTV and digital media on the side.




openmedia
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  #179913 24-Nov-2008 15:19
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My Additional Questions

Given you have a full multiplex on DTT is there a chance you will sub-let some capacity?

A number of high profile shows have moved from TV3 to C4, eg 90210, and no longer have a HD picture odr 5.1 audio. Any possibility of C4 going HD or atleast gaining a 5.1 audio stream.

Do you have a time frame for a mostly HD prime time? At the moment we are lucky to get one HD show a night.

Are there plans for HD new and current affairs shows such as Cambell Live?





Generally known online as OpenMedia, now working for Red Hat APAC as a Technology Evangelist and Portfolio Architect. Still playing with MythTV and digital media on the side.


ockel
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  #179941 24-Nov-2008 16:21
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If your new Freeview channel has partial or whole public funding (as per TVNZ 6 and 7) will you seek to make it available to all potential viewers or will you require NZ households to purchase another set-top-box to gain access to this culturally diverse programming?


TV3 has introduced some catchup television with local and Australian programming available online.  Can we expect to see offshore content become available in the near-future?  What are the impediments to this?  Will this include pre-roll or insert advertising (as opposed to the advertising-free content that you currently show) and do you expect that an economic case can be established for long-tail content online rather than broadcast?






Sixth Labour Government - "Vision without Execution is just Hallucination" 


openmedia
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  #179951 24-Nov-2008 16:50
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Why TV3 +1 rather than introduce a new station?




Generally known online as OpenMedia, now working for Red Hat APAC as a Technology Evangelist and Portfolio Architect. Still playing with MythTV and digital media on the side.


alasta
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#179989 24-Nov-2008 18:01
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What has been the impact of rebranding the provincial radio stations under the More FM banner, and how have the changes been received by the audiences of these stations?



old3eyes
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  #180015 24-Nov-2008 18:59
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How about rebranding TV3 to say C3.  At present it sounds like a part of TVNZ brand..




Regards,

Old3eyes


WaffleMakerMan
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  #180070 24-Nov-2008 21:46
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injuised: Hi there

Will you be putting any of your radio stations on freeview


+ 1 for digital radio

is it in the relms of possibility for TVNZ and Mediaworks to have a combined sports channed like "Freeview Sport" for eg.

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  #180081 24-Nov-2008 22:16
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What are your plans for DAB in NZ?

ZollyMonsta
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  #180082 24-Nov-2008 22:18
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Why launch a +1 channel, when you could use the capacity to launch an entirely new channel (as TVNZ are doing with TVNZ 6 and TVNZ 7)

99% of homes likely have a VCR or hard disk recorder so it does not seem to make sense to re-broadcast the same channel timeshifted 1 hour.

The other question I have is regarding Radioworks rebranding all the individual stations around the country as 'More FM'.
Can you explain the reasoning behind this? (a slight in-house interest as I used to work for Radioworks in Dunedin) :)

Thanks,
Grant

compost
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  #180106 24-Nov-2008 23:14
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Are you aware of a cheaper way to fill a channel than the +1 concept?
Can viewers expect to see even 1 minute of new, previously unavailable content on this channel? (channel and network promos excluded!)
What will the single full time resource solely responsible for operating the channel do with the other 80% of their time?




A time-poor geek is hardly a geek at all

ockel
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  #180184 25-Nov-2008 12:06
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You have a somewhat privileged position with regard to the visibility of NZ's corporates economic health.

Can you give us an idea of the economic activity (either through media spend or anedoctal observation) that you're seeing from both nationals (and multi-nationals) in television and the local spend in radio?

I understand that the market is very short for forward bookings and wonder if you can contrast this on a pre and post election basis?




Sixth Labour Government - "Vision without Execution is just Hallucination" 


benneg
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  #180358 26-Nov-2008 09:17
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If you are looking for a cheap way to fill up a channel; would it be possible to create a channel with old classic shows (there area tons of them out there), that is more kids oreintated during the day, and then more adults in the evenings? Run 1 or 2 classic movies later on; also may be put on an intenational news programme or two if you have the rights to them? I am sure there is plenty of content like this you must already have the rights too, or could quite cheaply get the rights too?

 

The concept in the US is a channel called 'TVland'. http://www.tvland.com/shows/

 

In hard times people are looking for good, cheap entertainment; many of these shows can provde that better than the current programming. I believe that it could be quite a popular choice.


eXDee
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  #180368 26-Nov-2008 09:57
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With the launch of the +1 channel, some have been concerned that exclusives like the V8 coverage wouldn't be broadcast all weekend, such as TVNZ might do with their sports extra channel. Will this +1 channel's normal programming be stopped temporarily to allow constant coverage of an event like this? If not, does mediaworks plan on launching a channel that will?

Also some have given negitive feedback on the +1 channel, suggesting that it was a "waste of space" or that Mediaworks had launched it to fufill their 2nd channel requirement for joining freeview. What is your response to this, and does Mediaworks plan on launching a tv or radio channel in the next year or so with new content?

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