I'm keen to get some apps (Chromecast and Netflix) onto my HTC One that are only available on the US Play Store. These currently show up as 'not available in your country'.

Is it possible to change the country setting like you can on iOS, without rooting the phone? I have spent some time googling this and there are some weird and wonderful solutions but none of them seem to work.

I have set up a new google/gmail account on the phone for this purpose and I am running UnblockUS VPN on our router.