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# 83528 18-May-2011 07:25
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The launch of the Xperia Play is being delayed because the shipment was stolen according to Vodafone NZ's twitter. There's an article over at Engadget: http://www.engadget.com/2011/05/17/xperia-play-shipment-to-new-zealand-stolen-vodafone-launch-dela/




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  # 470373 18-May-2011 07:29
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Wow, thanks for this news article.

I had no idea SonyEricsson were still trying to make phones that don't suck.




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  # 470378 18-May-2011 07:58
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I'd like to see Vodafone New Zealand sending out an official announcement to media outlets - just that a tweet might not have such a big impact with the mainstream consumer.

They should do it also to raise the concern that for the next few months there will be a lot of those handsets on Trade Me, so buyer beware.

I'd guess something between 300 and 500 handsets stolen? Unless this is sold to overseas buyers via eBay, and in the black market here, I don't think parallel importers would touch a lot of those handsets offered out of the blue from someone they never bought things before...







 
 
 
 


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  # 470384 18-May-2011 08:14
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I believe this is just a bit  of viral marketing.

They have said they will reveal more on facebook tomorrow.

I would take this news with a grain of salt




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  # 470386 18-May-2011 08:15
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I woke up to this in my RSS feeds this morning, not often NZ makes the news in places like Engadget!




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  # 470403 18-May-2011 09:03
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Probably stolen by another Vodafone market to cover lack of supply.
Ie Big Brother said to lil ol VFNZ "No, we are getting them instead"


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  # 470507 18-May-2011 13:49
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BLazeD: Is this related

http://www.3news.co.nz/Vodafone-labelled-Vodafail-as-marketing-stunt-flops/tabid/412/articleID/21167...


Lmao wow. Seems very related. The Handsets havent been selling very well worldwide so I guess this was a marketing plan. Get people into the story, hope they havent heard of the handset and think "wow" and then hopefully the consumer will buy it.

Thats my take on it anyway.

 
 
 
 


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  # 470508 18-May-2011 13:49
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Yup its a hoax/marketing apparently, news sites have started pulling the original story from their sites....




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  # 470726 18-May-2011 19:32
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A bit of "Cry wolf" If they ever do have a break in the cops will stand there and laugh at them..




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  # 471117 19-May-2011 14:20
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Has to be one of the worst marketing ploys I've ever seen.



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  # 471201 19-May-2011 16:35
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Yeah if they really want to market it they should provide free Xperia Play phones to Geekzone members to review (hint hint)




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  # 471204 19-May-2011 16:36
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Kopkiwi: Has to be one of the worst marketing ploys I've ever seen.




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  # 471223 19-May-2011 17:44
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Well, I'd give them points for consistency.....
if nothing else

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