Sky shares plunge

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#1410996 22-Oct-2015 11:41

richms: They have had years to innovate and done SFA while the world innovated around their obstruction. Leopards and their spots comes to mind.

I don't want to defend Sky too much as I feel they are a god awful company but maybe they were waiting to see in what direction New Zealands' fickle market will go. The infrastructures to support new technologies are still being born
in NZ so earlier investment would have been risky, TiVo a good example of this, it hit the NZ market too soon.

Companies like Sky do need to tread carefully in NZ as the investments required are high but the market is tiny so the risk is higher and payback longer.

dafman

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#1411024 22-Oct-2015 12:01

Sums it up nicely...

MikeB4

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#1411028 22-Oct-2015 12:05

dafman: Sums it up nicely...

Maybe it should be a Shark v Minnow :P

jamesrobert

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#1411053 22-Oct-2015 12:24

Pot......Kettle......Black.

The cartoon could equally say "Print Newspapers" ....... "Online News"

ockel

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#1411057 22-Oct-2015 12:30

jamesrobert: Pot......Kettle......Black.

The cartoon could equally say "Print Newspapers" ....... "Online News"

"Broadcast TV" ........ "Online streaming"

Sixth Labour Government - "Vision without Execution is just Hallucination"

6FIEND

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#1411060 22-Oct-2015 12:31

...if a company loses over $200m market capitalisation overnight and the CTO resigns the following day, things start to look pretty grim.

k14

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#1411079 22-Oct-2015 12:55

hairy1: Actually maybe not. Perhaps as consumers we should be careful what we wish for.

Particularly with sports fragmentation may see us all paying more for less. We will end up having to pay several different providers for the content we used to get through Sky.

I think that this is already happened and what you haven't mentioned is that people may realise that in fact there are other things they could be doing other than sitting in front of the TV watching sport. For me, I am a pretty avid golf fan and since sky lost the PGA tour coverage I no longer have the TV on in the background on Saturday and Sunday mornings while I eat breakfast. I'm probably going to also ditch sky after the world cup finishes and now that sky have the fanpass available I can just pay to watch those sporting events when I need to.

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Davy

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#1411085 22-Oct-2015 13:03

The problem with Sky TV is that they haven't looked after their core product, which is the basic subscription that they sell for $40-$50 a month. With such a large market share, all they needed to do was incrementally add to it each year and consolidate their offering as a good value proposition.

But what did they do? They weakened it by taking out all movie channels (there used to be TNT movies a classic movies channel) and taking out ESPN sports, which means leaving themselves stripped of all sports content. Then all quality content that used to be on was also removed, and put into the Soho channel - an extra $10 and for heaven's sake it's not even in high def. All of this adds up to shocking neglect of what started out as a good product.

Then along comes Netflix, and for $13 a month everything is in HD and can be watched on demand. It's no surprise that Netflix has thrived under Sky's curation of its core product. Sky TV's failure has little to do with their technology - their network and their set-top hardware are just fine - but has much to do with corporate complacency and product stagnation.

ockel

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#1411090 22-Oct-2015 13:14

6FIEND: ...if a company loses over $200m market capitalisation overnight and the CTO resigns the following day, things start to look pretty grim.

Gee I dunno. iSky, SkyGo, Igloo, and the 12 month delay for SkyOnDemand? Gotta wonder why the CTO wasnt asked to leave well before now.

Sixth Labour Government - "Vision without Execution is just Hallucination"

mattwnz

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#1411107 22-Oct-2015 13:27

Sky have also for the problem with delivering 4k content. Streaming services are already doing it, but can skys satellite service support it? More people will be demanding it for their new 4k tvs. I wonder if the next rugby world Cup will make it to 4k in NZ.

Jaxson

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#1411110 22-Oct-2015 13:32

MikeB4: TiVo a good example of this, it hit the NZ market too soon.

TIVO failed because it cost too much, was only marketed/sold via an internet company?!, and the addon upsell features lacked content.

Not so much because of the time it was released.

A 15 year old could have devised a better marketing plan for TIVO.

ockel

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#1411116 22-Oct-2015 13:41

mattwnz: Sky have also for the problem with delivering 4k content. Streaming services are already doing it, but can skys satellite service support it? More people will be demanding it for their new 4k tvs. I wonder if the next rugby world Cup will make it to 4k in NZ.

Last world cup everyone was wondering if the next one (2016) was going to be 3D. tee hee.

Sixth Labour Government - "Vision without Execution is just Hallucination"

MikeB4

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#1411120 22-Oct-2015 13:45

Jaxson:
MikeB4: TiVo a good example of this, it hit the NZ market too soon.

TIVO failed because it cost too much, was only marketed/sold via an internet company?!, and the addon upsell features lacked content.

Not so much because of the time it was released.

A 15 year old could have devised a better marketing plan for TIVO.

Agreed it's a shining example of how not to release a product. However when it first hit the market digital TV was still rolling out and they expected an ROI that was to quickquick. If TiVo was to be released now it would stand a better chance.

mattwnz

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#1411123 22-Oct-2015 13:50

ockel:
mattwnz: Sky have also for the problem with delivering 4k content. Streaming services are already doing it, but can skys satellite service support it? More people will be demanding it for their new 4k tvs. I wonder if the next rugby world Cup will make it to 4k in NZ.

Last world cup everyone was wondering if the next one (2016) was going to be 3D. tee hee.

4k and 3D? 3D though was always a gimmick that the movie studios hoped would get people going to the cinema. But 4k is really going to be the future, as normal HD just looks blurry on a huge screen.

old3eyes

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#1411138 22-Oct-2015 14:07

MikeB4:
Jaxson:
MikeB4: TiVo a good example of this, it hit the NZ market too soon.

TIVO failed because it cost too much, was only marketed/sold via an internet company?!, and the addon upsell features lacked content.

Not so much because of the time it was released.

A 15 year old could have devised a better marketing plan for TIVO.

Agreed it's a shining example of how not to release a product. However when it first hit the market digital TV was still rolling out and they expected an ROI that was to quickquick. If TiVo was to be released now it would stand a better chance.

It's a pity that TiVo don't see this and do a relaunch with a new product and maybe bundle Netflix rather than Quickflix with it. They have some nice TiVo boxes in the US..

Regards,

Old3eyes

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