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786 posts

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# 140823 21-Feb-2014 11:14
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Does anyone have the inside scoop on this?

Content?
Cost?




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  # 991745 21-Feb-2014 12:01
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Can't help you there, but I have a question of my own: in other parts of the world, when ISPs begin delivering content such as internet-delivered video what is the typical model? Is access to it typically limited to customers that use that ISP for internet, or open to everyone to purchase?

Given someone on the Spark rebranding thread has stated Netflix has never partnered with an ISP to deliver its service, and that Telecom has announced the "ShowmeTV" brand, I would very much doubt it's got linkages to to Netflix.



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  # 991754 21-Feb-2014 12:23
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I think they will have the same issues as Quikflix (see the Doomed Quikflix thread) in that many/most people who are interested will have Netflix already, and won't change to anything inferior, even if it's cheaper. If they Zero rated it for Spark customers it would help their market share of course.




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  # 991766 21-Feb-2014 12:47
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unless they plan to rebroadcast Sky they will not get the content required to have any real success IMO. Its just Quickflix by Telecom

They have said it will be open to other ISP users but whether its zero rated or not will be the interesting part.





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  # 991772 21-Feb-2014 12:49
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Netflix could be a channel on ShowmeTv? And they might only charge $15 per month for it!

I know I'm dreaming and it's a complete fantasy but that would be a really nice solution :-)




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  # 991781 21-Feb-2014 13:02
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I think to survive they need the HBO stuff. Even if sky have it too.

And the ABs games.

That would tip the balance for a lot of people I reckon.





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  # 991782 21-Feb-2014 13:05
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The model I know from Norway is that you have to be connected to the ISP. They use multicast and that does not work over the internet. They require you to have a VDSL connection to deliver the TV service.

There is a good selection of channels available, and video on demand (renting movies).

Done right it should be a huge selling point for an ISP like Spark(Telecom).




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  # 991785 21-Feb-2014 13:07
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turb: I think to survive they need the HBO stuff. Even if sky have it too.

And the ABs games.

That would tip the balance for a lot of people I reckon.



Well that's really it, right now you need four or five different services to get all the content you want which is silly given how much they each want to charge.

HuluPlus
Netflix
Quickflix
Premierleaguepass
SKY

Someone needs to aggregate them all together and offer a service where individual channels can be bought for a reasonable base fee plus say $1 per month, and all consumed over the same medium.




 
 
 
 


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  # 991790 21-Feb-2014 13:16
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Content is the key. Without that, you can have the best delivery system, but that isn't much good if there is nothing of value being played. Currently in the NZ market freeview has the second best content, and that is free, unless you go down the Netflix Hulu route. Sky have the best content, and also have all the freeviww and paid tvnz channels too. 

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  # 991797 21-Feb-2014 13:22
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Yeah content is key.

I have just ditched Sky in favour of Netflix + Freeview. If Spark could somehow get Netflix at a similar price to what is charged in the US then they'd have me as a customer.

I'd love to see Spark get exclusive rugby too. I don't watch much rugby nowadays but the uproar would be entertaining :-)



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Ultimate Geek


  # 991805 21-Feb-2014 13:41
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It'll be very hard to shift me from Netflix because I can choose whether I want UK or US Netflix. I doubt that Netflix through ShowmeTV would be as flexible, even if they carried it.




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  # 991806 21-Feb-2014 13:41
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turb: I think they will have the same issues as Quikflix (see the Doomed Quikflix thread) in that many/most people who are interested will have Netflix already, and won't change to anything inferior, even if it's cheaper. If they Zero rated it for Spark customers it would help their market share of course.


I doubt it'll be cheaper than the cost of accessing US Netflix plus the cost of a proxy service - doesn't that total under $15 a month? (I guess we're partly getting a good deal based on the strength of the NZ$ against the US.)

While knowledge of accessing Netflix is growing in this country, my bet is that it's still more the tech-savy households that currently use it (and that this will continue as long as it's not locally available). Therefore, for the many (if not most of?) households that don't fit into this group, an NZ-sourced solution from a well-known company providing local support is likely to be quite appealing.

That is, as many others have posted above, as long as they get the content right (in terms of quantity, quality, release dates, and flexibility [ie, allowing for individual selection of relevant programming]). I'm not holding my breath this will occur, and I'm not assuming it'll be cheap (even if available to non-Spark customers). Given how TiVo's release was such a dismal flop (for a product's that not too bad - I own two and really like it), Telecom has some improvements to show in this area. Roll on anouncements with some meaningful detail, I say...



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  # 991809 21-Feb-2014 13:48
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BigMal: Yeah content is key.

I have just ditched Sky in favour of Netflix + Freeview.


Mazel Tov! It's great isn't it. Life has enough expense and irritation in it.




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  # 991813 21-Feb-2014 13:52
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Roll on anouncements with some meaningful detail, I say...


Hopefully before this thread times out...I have a feeling I started it too soon!




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  # 991819 21-Feb-2014 14:02
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Insane

Not going to work. Some content has different value to others. 6 month old movies are not as valuable as Live sport. And this is the biggest problem, a lot of consumers they would be after think everything should be the same base price and if it is not they obtain it by different means.

BigMal,

How can they? The US has much lower overheads associated with each customer than a NZ based Netflix would ever have. Not too mention that the price per view to the content holder may be less in the US.

How would they get exclusive rights to ABs games? Are they going to purchase outside broadcasting units and employ the staff involved? How would they get the games to overseas viewers? Would the NZRFU be stupid enough to alienate their Rural and older fan bases for fly by night fans?

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  # 991821 21-Feb-2014 14:13
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Interesting that Quickflix just managed to secure some better content from the likes of Disney, ABC etc -- anyone have any knowledge of what lead to them managing to secure this over Sky? If Quickflix can manage this, maybe Telec-- Spark can, too. Quickflix are charging extra for this new content -- what if Spark didn't?

That might make it attractive for some. Like others say, I doubt they'll win the Netflix customers over, but this is too tricky for the general market. So you've got your Sky customers, and your Netflix customers, and then the group in the middle that would be Netflix customers but find the current process too hard. Spark might well find its spot in that middle market if it can secure the type of content that Quickflix have suddenly managed to secure, but price it competitively.

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