Netflix - the broadcasters fight back. Ouch.

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ockel

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Topic # 190867 14-Jan-2016 20:06

Its a war of words. NBC reveals data that quantifies Netflix's audiences.
Of course Netflix wont tell how many are watching or when. It's a trust me, its lots and its all good. Bad for investors (like not knowing churn!).

http://deadline.com/2016/01/netflix-viewers-jessica-jones-master-of-none-orange-is-the-new-black-broadcast-erosion-1201682311/

Wait for the war of words to erupt.

Dolts

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Reply # 1471335 14-Jan-2016 20:59

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NBC is old and Netflix is new, the old dog always barks at the young dog.

Dunnersfella

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Reply # 1471344 14-Jan-2016 21:18

I've never watched any of the shows NBC is talking about... There's only so many shows that 'make it' each year, and they've not listed any of them.

Rikkitic

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Reply # 1471355 14-Jan-2016 21:24

I don't even watch Netflix, but I also don't watch NBC or any of our local dinosaur television. Everything I see comes from on-line streaming, and the choice is immense. I doubt traditional TV will even exist five years from now. Our local broadcasters were also saying something like this recently, quoting their Nielson ratings. They are so busy trying to reassure each other that nothing is happening that they won't see the truck coming until it flattens them. Traditional TV is dead, end of story.

I reject your reality and substitute my own. - Adam Savage

NZtechfreak

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Reply # 1471414 14-Jan-2016 22:16

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Ha, I like how they talk about the reduction in viewers soon after shows drop on Netflix, trying to paint that as a viewership drop off, rather than reflecting the fact the Netflix audiences have binge-watched the whole show in the first week.

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ockel

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Reply # 1471521 15-Jan-2016 07:44

NZtechfreak: Ha, I like how they talk about the reduction in viewers soon after shows drop on Netflix, trying to paint that as a viewership drop off, rather than reflecting the fact the Netflix audiences have binge-watched the whole show in the first week.

I think NBC is trying to quantify the previously unquantifable. How can investors and content producer measure the impact of Netflix on viewing when it wont release any data.

The measurement is over 35 days so its accumulating for all the binge watching. Jessica Jones, for example, averaged 4.8 million viewers per episode over 35 days. Narcos averaged 2.5 million viewers per episode over 35 days. To put that in context a repeat of NCIS in the US on Tuesday night pulled almost 11 million viewers. In contrast Heroes Reborn, which got cancelled, got 3.75m viewers in its latest episode.

But Netflix doesnt need to accumulate viewers to justify to advertisers. It just needs enough content for subscribers to keep paying. Just like Sky doesnt care whether you watch 1 hour of sport or 10 hours of sport - so long as you keep subscribing.

The point that the NBC exec is trying to make is that for all the noise about Netflix's new and blockbuster shows the number of people watching isnt as high as the rhetoric would claim. To date there hasnt been ANY data - just trust.