What sort of discount can I get on a new Audi?

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Meltdown16

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#143994 4-May-2014 13:58

I'm looking at buying a new A3 Sportback, and I'm wondering what sort of discount percentage I should push for on the new price.

Does anyone know what their markup is on the new vehicles? I hear if you negotiate you can shave quite a bit off the price.

Thanks

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#1036431 4-May-2014 14:52

Go in to the showroom on the last few days of the month.
The sales guys are after meeting a target and a sale on the last day or so would be pushed through with very little sales margin!

This was advise from an old client who purchased new Q10s and X7s every few years.

Meltdown16

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#1036432 4-May-2014 14:56

Thanks for the response, I've heard this tactic mentioned quite often, but what if they have already met all their targets for that month?

In that case its a coin flip, as early in the month, they might want to get the sale to start the month off with a bang? :)

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#1036434 4-May-2014 14:58

jjnz1: Go in to the showroom on the last few days of the month.
The sales guys are after meeting a target and a sale on the last day or so would be pushed through with very little sales margin!

This was advise from an old client who purchased new Q10s and X7s every few years.

It's not uncommon for dealers not to follow calender months for their targets because of this

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eracode

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#1036435 4-May-2014 14:59

Are you in or near Auckland? There's an outfit called Corporate Cars on the North Shore who advertise new or near new Audis and BMWs at 70-80% of normal prices and come with standard warrantees etc. I think they are parallel imports. I've never had contact with them (and not connected in any way) but a few people I have discussed this with say they that CC are legit. YMMV - literally.

http://www.corporatecars.co.nz/vehicles.aspx?Make=Audi

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Meltdown16

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#1036437 4-May-2014 15:03

eracode: Are you in or near Auckland? Theres an outfit called Corporate Cars on the North Shore who advertise new or near new Audis and BMWs at 70-80% of normal prices and come with standard warrantees etc. i think they are parallel imports. I've never had contact with them (and not connected in any way) but a few people I have discussed this with say they that CC are legit. YMMV - literally.

That's quite funny, today I drove right past them the first time and saw some of their vehicles on display. I looked at their site unfortunately nothing in the $60k range that interests me.

networkn

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#1036448 4-May-2014 15:08

Meltdown16:
eracode: Are you in or near Auckland? Theres an outfit called Corporate Cars on the North Shore who advertise new or near new Audis and BMWs at 70-80% of normal prices and come with standard warrantees etc. i think they are parallel imports. I've never had contact with them (and not connected in any way) but a few people I have discussed this with say they that CC are legit. YMMV - literally.

That's quite funny, today I drove right past them the first time and saw some of their vehicles on display. I looked at their site unfortunately nothing in the $60k range that interests me.

There is an old saying about European cars.. If you can't afford a new one, you definitely can't afford an old one.

Why don't you try being up front with them. Ask them to do a better deal than sticker, then try another dealer. If you get close to the same thing, then that's the deal. Car dealers need to make money too!

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#1036449 4-May-2014 15:09

My mum is good friends with the head of sales for Audi and VW. So we get nice little discounts :)

Meltdown16

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#1036451 4-May-2014 15:10

networkn:
There is an old saying about European cars.. If you can't afford a new one, you definitely can't afford an old one.

Why don't you try being up front with them. Ask them to do a better deal than sticker, then try another dealer. If you get close to the same thing, then that's the deal. Car dealers need to make money too!

Well I can afford a new one, I just wouldn't mind saving a few thousand $$$

eracode

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#1036453 4-May-2014 15:10

Meltdown16:
eracode: Are you in or near Auckland? Theres an outfit called Corporate Cars on the North Shore who advertise new or near new Audis and BMWs at 70-80% of normal prices and come with standard warrantees etc. i think they are parallel imports. I've never had contact with them (and not connected in any way) but a few people I have discussed this with say they that CC are legit. YMMV - literally.

That's quite funny, today I drove right past them the first time and saw some of their vehicles on display. I looked at their site unfortunately nothing in the $60k range that interests me.

I think they can source a particular model for you if you want (and if your money is not burning a hole in your pocket).

Sometimes I just sit and think. Other times I just sit.

Coil

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#1036455 4-May-2014 15:11

networkn:
Meltdown16:
eracode: Are you in or near Auckland? Theres an outfit called Corporate Cars on the North Shore who advertise new or near new Audis and BMWs at 70-80% of normal prices and come with standard warrantees etc. i think they are parallel imports. I've never had contact with them (and not connected in any way) but a few people I have discussed this with say they that CC are legit. YMMV - literally.

That's quite funny, today I drove right past them the first time and saw some of their vehicles on display. I looked at their site unfortunately nothing in the $60k range that interests me.

There is an old saying about European cars.. If you can't afford a new one, you definitely can't afford an old one.

Why don't you try being up front with them. Ask them to do a better deal than sticker, then try another dealer. If you get close to the same thing, then that's the deal. Car dealers need to make money too!

Sounds like those bargain hunters that swap ISP's every 12 months or threaten to leave unless they provide a deal cheaper than the cheapest ISP out there.

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#1036463 4-May-2014 15:21

Never pay sticker price. My last new car I got 20% off the price at a farmers field days special. It was also the end of the tax year, which is the best time to buy. Not sure if Audi was at it, however it is a car farmers would buy.

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Meltdown16

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#1036465 4-May-2014 15:24

TimA: My mum is good friends with the head of sales for Audi and VW. So we get nice little discounts :)

Hook a Kiwi brutha up

eracode

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#1036468 4-May-2014 15:33

mattwnz: Never pay sticker price. My last new car I got 20% off the price at a farmers field days special. It was also the end of the tax year, which is the best time to buy. Not sure if Audi was at it, however it is a car farmers would buy.

That's really interesting and underscores the question of how a parallel importer can sell Audis and BMWs at 20-30% off mainstream prices.The mainstream dealers must have healthy margins.

Sometimes I just sit and think. Other times I just sit.

mattwnz

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#1036469 4-May-2014 15:37

eracode:
mattwnz: Never pay sticker price. My last new car I got 20% off the price at a farmers field days special. It was also the end of the tax year, which is the best time to buy. Not sure if Audi was at it, however it is a car farmers would buy.

That's really interesting and underscores the question of how a parallel importer can sell Audis and BMW's at 20-30% off mainstream prices.The mainstream dealers must have healthy margins.

I think it depends on the brand as to the margin. There is probably less turn over in luxury vehicles , so the margin needs to be higher to cover overheads and wages due to the lower turnover. But I think at the field days, they were selling large quantities, so can reduce the margins. Some brands are definitely better at discounting than others. Some won't discount at all.

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#1036489 4-May-2014 16:56

Audi A3 sportback prices are about 25-30% higher in NZ than in the UK. Despite what you'll be told, freight only accounts for a very small % of new car price.
So that gives some idea of the very high markup "gross margin" for Audi in NZ. If you want an Audi badge on your VW/Skoda/Audi, then there's a big premium to be paid in NZ. Sure they'll discount one for you, but if you make an offer that they don't accept, be prepared to walk. Most likely they'll just try to sweeten the deal with options. An option like a towbar including wiring is probably $2500 - they really know how to charge for stuff like that here.
Skoda Octavia is the same car - with lower margin - $16,000 less for an Octavia liftback 1.8T elegance than the equivalent a3 sport.
Despite the same mechanical components and performance, Skoda is upstaging VW and Audi in UK car reliability surveys, perhaps indicating that build quality out of the Czech Republic is better than from other VAG plants.

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