mattwnz: I have noticed that when going to the telecom website, there is now no logo on it at all, neither telecom or spark, on their homepage. So you don't actually know whose companies website you are even on. Although the other pages do have the telecom branding. So not sure what has happened to their homepage.

Buzz Bumble: They've decided to change their name again. It's not going to be "Telecom New Zealand" nor "Spark", but they will now simply be called " " (without the quotes) ... it was some manager's idea so that they will save a fortune on signage costs. ;-)

freitasm:

mattwnz: I have noticed that when going to the telecom website, there is now no logo on it at all, neither telecom or spark, on their homepage. So you don't actually know whose companies website you are even on. Although the other pages do have the telecom branding. So not sure what has happened to their homepage.

I see a big logo in the background image and the favicon on tab?

Comments about the new name were largely negative, with three visitors branding it silly and another saying the branding was rubbish. "Instead of spending $20 million on re-branding, changing all advertisements and billboards, this money should be put towards investment for customers," one comment read.

"First of all you change the company symbol to a gloomy meaningless scribble, removing the happy yellow colour and sense of strong structure in the old symbol. Now you are changing the name to something without meaning or significance to your customers," said another.

In his reply to the latter comment, COO Jason Paris acknowledged some customers weren't keen on a name change and "that we have more important things to focus on than that".

"The reality is that this name change is the result of a business strategy - not a name change for the sake of it. Telecom is a far different organisation today than it was when the Telecom brand launched in 1987. Telecom is linked with home phones and now we are about mobility, data, digital services, apps and entertainment."

From Stoppress: "Reality is that this name change is the result of a business strategy - not a name change for the sake of it. Telecom is a far different organisation today than it was when the Telecom brand launched in 1987. Telecom is linked with home phones and now we are about mobility, data, digital services, apps and entertainment."

mattwnz:

freitasm:

mattwnz: I have noticed that when going to the telecom website, there is now no logo on it at all, neither telecom or spark, on their homepage. So you don't actually know whose companies website you are even on. Although the other pages do have the telecom branding. So not sure what has happened to their homepage.

I see a big logo in the background image and the favicon on tab?

Yes but there should be a telecom brand name over the top of the squiggle watermark in the top left. If you navigate to another page apart from the homepage, the logo will appear over it. The homepage is missing the company name for some reason.

nunz: some one asked me to read spark backwards and tell them what it says ... hmmmm..... So I did. Un oh!!!!!