Is 60% off beds at Farmers a really unusually high discount?

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LostBoyNZ

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#179119 27-Aug-2015 09:58

I see Farmer's have a 1 day special coming up, 60% of many beds / mattresses. From sometime next year I'm going to need a new bed, but I have no idea how specials go with beds because I've never looked before. I was wondering if people think 60% is quite unusual?

I guess it shows how much mark up there must be in them :P

The Sleepyhead ones mention all sorts of technology in the mattresses, and I can't help but wonder how much of a real life difference it all makes. But my partner sometimes has issues with her back, so something with good support will be worth it.

Cheers for any thoughts!

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#1375071 27-Aug-2015 10:09

They often do 50% off or mattresses all at the same price. I bought my bed a couple of years ago in a 50% off sale.

tripp

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#1375072 27-Aug-2015 10:10

I purchased one last week (gets to me next week).

http://www.farmers.co.nz/sleepyhead-balance-regent-mattress-5910357A

It says 4k and i got it for 1600 so I am happy :)

LostBoyNZ

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#1375078 27-Aug-2015 10:16

Thanks :) That's already painting a pretty good picture.

Did you guys decide on a bed based on features, or more just feeling them and seeing what felt nice?

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trig42

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#1375079 27-Aug-2015 10:18

60% is good, but it depends what the starting price is. I worked selling furniture for a while, and generally the markup from cost over 100% (so buy the bed from Sleepyhead for $500, RRP for $999 as an example of a 100% markup, most beds were more than 100% if I remember correctly). Most stores have the beds on display at RRP. 60% off that $999 makes it $400, so a pretty good deal.

Find a bed you like (that's the hard part - how can you know if you like a bed before you've slept in it??) and price check a couple of stores, then you will know if your start price is good and therefore the discount is good.

RRP on beds is really high, and markup is pretty massive (on all furniture) compared to electronics, so 60% off probably still doesn't get it down to 'cost', but it will get it pretty close (and Farmers etc will all get rebates from manufacturers to make their actual net cost much lower, but the salespeople will never see that rebate in cost figures).

tripp

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#1375081 27-Aug-2015 10:22

LostBoyNZ: Thanks :) That's already painting a pretty good picture.

Did you guys decide on a bed based on features, or more just feeling them and seeing what felt nice?

I just got the mattress.
I went in and tried out a few of them and then picked the 1 i liked

marlinz

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#1375082 27-Aug-2015 10:27

my partner and i found this place , usually some good deals

http://www.kiwibedandsofas.co.nz/

Room for me and her and our bitch (dog) on our Kingsize bed

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ubergeeknz

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#1375083 27-Aug-2015 10:31

Definitely shop around first. There are "sleepyhead" mattresses under other brands which are identical but cheaper, you won't find them at the big chain stores though. There is huge margin in beds.

LostBoyNZ

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#1375087 27-Aug-2015 10:36

Thanks :) And that's VERY interesting to hear about the markups and the rebates from manufacturers, and that Sleepyhead mattresses can be used in other brands (I wonder, how do people tell?)

True, the hard part will be choosing what we like without sleeping on it.

From a technology point of view I have to wonder about things like "Phase Change - absorbs and/or releases heat, helping to maintain the body in a thermal comfort zone". Although, haha, that's out of the price range anyways :P

So far it looks like 60% off is good (dependent on original price), don't buy if it's not at least 50% off haha, try the beds as best you can to see what feels right for you, and certainly shop around :)

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wasabi2k

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#1375098 27-Aug-2015 10:50

At least in the states the same mattress with different model/brand is to make price matching a joke.

i.e. Farmers has the Sleepyhead Amaze-o-sleep for $1999

Furniture City has the Sleeyhead Amazing sleep for $1999 - but on special today for $1799

Both are the EXACT SAME MATTRESS.

Both offer Price Match - we will match any price on the same mattress!

Because the models are "different" you never have to worry about price matching a competitor, but can still claim you do.

Axeman480

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#1375109 27-Aug-2015 11:07

I got a new mattress from Farmers couple of weeks back 50% off was a Sleepyhead Chiropractic Hotel Medium Plush Mattress - very happy with it ,best price in Dunedin , Beds R us and Smith city all have the same beds with a different name and more expensive at the moment .

sbiddle

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#1375115 27-Aug-2015 11:20

Sleepyhead sell the same product with different names to different retailers - this makes it hard for people to directly compare pricing between retailers so avoids some unnecessary discounting. Heavy discounting is exceptionally common in the industry to fall in line with the model adopted by many retailers.

I got a new Sleepyhead Sanctuary bed (there are lots on this range so I can't recall the exact model) a few months ago and it's an amazing bed

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scuwp

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#1375140 27-Aug-2015 12:10

Sealy also market the same bed through different retailers under different names. Loving our latest pocket spring, doubt I would ever go back to standard inner spring now. 60% off sounds pretty good, but just do your due diligence as always with big purchases

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3puttssuck

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#1375152 27-Aug-2015 12:41

scuwp: Sealy also market the same bed through different retailers under different names. Loving our latest pocket spring, doubt I would ever go back to standard inner spring now. 60% off sounds pretty good, but just do your due diligence as always with big purchases

LMAO. Sealy do not market the same bed through different retailers under different names. How do I know this, I work for them ! Interesting reading this thread, there are so many misinformed answers here coming from people who THINK they know but don't. Feel free to PM he with specific questions and I will help out where I can. NO I am not try to sell anyone our product, but just trying to help a person make an informed choice and it that happens to be a Sleepyhead from Farmers, then so be it.

tanivula

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#1375181 27-Aug-2015 13:22

We were after a new mattress for our slat base last year and was contemplating spending upwards of 2k for something that fitted our needs from a specialist bedding shop... Ended up paying under 400 for one with everything we wanted (pocket springs/firm/non partner disturbance) at PK furniture.

The brother in-law pointed us in their direction, I'm so glad he did!

ubergeeknz

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#1375395 27-Aug-2015 20:58

slliwgd: Interesting reading this thread, there are so many misinformed answers here coming from people who THINK they know but don't. Feel free to PM he with specific questions and I will help out where I can. NO I am not try to sell anyone our product, but just trying to help a person make an informed choice and it that happens to be a Sleepyhead from Farmers, then so be it.

Really. You may work for a company who makes mattresses, how often do you actually go out and buy one from a shop, exactly. I'm not too keen on the way you are dismissing everyone's experiences, and offering help only over PM. If we are "misinformed" and don't know, why not enlighten us all?

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