ockel:bazzer:clevedon: Lots of other people make chocolate.
Vote with your wallet.
What if Cadbury is/was your favourite? Let me guess, put up or shut up, right?
Cadbury went from being a favourite to not very quickly. Dont tell me that it was the "environmental" aspect of what they did that got people to vote with their wallets. That would be like missing the point that green issues were less important, as surveyed, for people in 2009 than 2008 (it was fine until the economy meant that there were suddenly higher priorities than overpaying for organics).
Cadbury got it wrong because they changed the recipe - flavour was very different and it had an awful mouth feel (oil over butter).
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But with chocolate you had a choice of other brands. Not so with pay TV in NZ..