[TelstraClear] Telstra clear add about taxpayer paid for broadband?

Forums › One New Zealand (including Vodafone, WxC, Farmside) › [TelstraClear] Telstra clear add about taxpayer paid for broadband?

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robbyp

1199 posts

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#466942 8-May-2011 23:55

Why have they got someone, who I pressume is just an actor/an ex newsreader, to present it. Surely if they wanted it to be taken seriously, they would have had the CEO of the company presenting it. To me it appeared to be more like an advert trying to sell me something, like all these other ads that are presented by so called NZ celebrities and ex newsreaders/ex sports stars. When slingshot did some ads several years ago to lobby unbundling, they were presented by their CEO and I think it invliced 'bread', and they were far more convincing and they did a good job.

steve98

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#468038 11-May-2011 20:02

If TelstraClear have a valid point to make with this ad campaign then they've done nothing to raise awareness of it. All this ad has is a series of analogies but absolutely zero detail about what they relate to. Hard job getting the public on your side when you don't tell them what the issues are.

NonprayingMantis

6434 posts

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#468039 11-May-2011 20:14

just saw it again and a couple of things occurred to me

1) when you see the long shot of the netball court, the goals are the same height. Only when they do the close up do you see the shorter goal.

2) the voice over quality is awful. It reminds me of one of those american perfume ads where they have gotten some kiwi person to dub over the top,

3) when the guys talks about not having a level playing field he *is* actually standing on a level playing field.

teamyoyo

58 posts

Master Geek

#468083 11-May-2011 21:59

My problem with this ad is that you have to know what the ad is talking about. If you don't know about all the fibre roll out and un-regulation - which let's face it is most of NZ - this ad is just confusing. It needs to say at the beginning what is happening and then say how unfair it is.

robbyp

1199 posts

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#468088 11-May-2011 22:12

teamyoyo: My problem with this ad is that you have to know what the ad is talking about. If you don't know about all the fibre roll out and un-regulation - which let's face it is most of NZ - this ad is just confusing. It needs to say at the beginning what is happening and then say how unfair it is.

I wonder if the actor fronting the ad actually understands fully what the ad is about too :)

I personally don't fully understand it, or what the ad is supposed to do, as it isn't informative at all. The only thing it shows to me is that it appears they have a lot of money to make and put these ads on tv.

Ragnor

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#468274 12-May-2011 13:35

DonGould:

Yip, we could end up seeing a bumper time for consumers but a whole truckload of investment value go down the tubes.... but that's not really very likely in the telco sector... is it?

Cabinestisation coming was well known about before LLU and yet Orcon. Vodafone, Telstraclear, Slingshot/CallPlus, Compass and Actrix still decided to go ahead with it.

They obviously still thought the ROI was worth it.

Last time Orcon annouced more LLU we questioned them here on GZ about whether they think LLU has a business case given UFB, they say it does hence why they are still doing it.

Remember UFB is going to take years.

richms

28218 posts

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#468283 12-May-2011 13:57

I think years is an understatement. Decades would be closer.

Richard rich.ms

Quic Broadband

Move to New Zealand's best fibre broadband service (affiliate link). Free setup code: R587125ERQ6VE. Note that to use Quic Broadband you must be comfortable with configuring your own router.

TelstraClear

566 posts

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#468327 12-May-2011 14:49

Hi Guys, here are the two links Part I and Part II of the excellent Scoop.co.nz interview with Dr Allan Freeth

Part I - http://www.scoop.co.nz/stories/HL1105/S00111/telstraclear-ufb-interview-the-ufb-network-nz-already-has.htm

Part II - http://www.scoop.co.nz/stories/HL1105/S00116/telstraclear-ufb-iv-reinstating-a-nz-telecomms-monopoly.htm

Thanks,
Tim.

DonGould

3892 posts

Uber Geek

#468333 12-May-2011 14:55

TelstraClear: Hi Guys, here are the two links Part I and Part II of the excellent Scoop.co.nz interview with Dr Allan Freeth

Part I - http://www.scoop.co.nz/stories/HL1105/S00111/telstraclear-ufb-interview-the-ufb-network-nz-already-has.htm

Part II - http://www.scoop.co.nz/stories/HL1105/S00116/telstraclear-ufb-iv-reinstating-a-nz-telecomms-monopoly.htm

Thanks,
Tim.

Really not interested in reading crap from Alan while providers are anouncing traffic to LA!

Is this going to be how we roll in .nz?

Every time someone does something we're not happy with we're going to degrade services by bumping BGP to sent traffic to LA and back?

Promote New Zealand - Get yourself a .kiwi.nz domain name!!!

Check out mine - i.am.a.can.do.kiwi.nz - don@i.am.a.can.do.kiwi.nz

Ragnor

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#468532 12-May-2011 23:30

@DonGould

I'm optimistic that UFB + Pacific Fibre will significantly improve things here.

Telstraclear's cable advantage over DSL in Wellington and Christchurch will disappear with UFB. Telecom's DSL advantages over other ISP's that buy services from Telecom wholesale/Chorus will disappear.

Funny how Telecom is forced to wholesale ADSL at regulated prices to competitors but TCL isn't with cable, isn't that kind of a double standard?

Every ISP will have the chance to sell services based on lower level UFB/LFC services. You might also find a lot more entities offering internet services eg: your power company, your water company, the AA etc.

Telstraclear and Telecom will have to compete on customer service, plan innovation against other ISP's without their traditional advantages. I suspect you'll see their market share drop and once their market power drops enough they won't be able to get away with not peering, then other ISP's won't have to pay for interconnection/transit from Telecom or Telstraclear.

Overall I would expect a peering exchange to emerege in each LFC region with basically all major ISP's peering at those. All that should lead to massively increased national data caps, or even un-metered national. Peering exchanges have already been announced in the area's with LFC's now eg: Northland!

International transit is still going to be expensive, hopefully Pacific Fibre goes ahead then we'll get real competition there and a fairly significant price drop on international transit. I wouldn't expect "un-metered" international across the board but caps should be significantly increased. Some ISP's will likely offer "un-metered" international but I suspect it will still be heavily contended bandwidth al la Slingshot All You Can Eat.

I don't buy Telstraclear's argument that if Chorus 2.0 (which must be seperated and not be owned by Telecom) actually wins any LFC areas (no guarantee with strong competition in AK and WLG)... is a return to the local loop monopoly we have now.

richms

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#468535 12-May-2011 23:55

I was under the impression that the reason telstraclear were not forced to wholesale their network at reasonable prices is because they already do wholesale it at reasonable prices?

Richard rich.ms

Ragnor

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#468544 13-May-2011 00:34

They why are no other ISP's selling it (Vodafone, Orcon, Slingshot, Xnet, Maxnet etc) apart from Xtreme networks who offer only a high priced business service?

DonGould

3892 posts

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#468605 13-May-2011 09:19

Ragnor: @DonGould

I'm optimistic that UFB + Pacific Fibre will significantly improve things here.

Ragnor, frankly I don't buy into most of what you've said. The market is far more complex and these guys are manipulating it with great skill.

My current thinking is:

* Regulated L2 and L3 peering in every town with a population over 500 people.
* Regulated wholesale access to any network with over 45% market share.
* Regulated dispute process with 48 hour clearance.
* Regulated 'low entry barriers'.

I propose simple regulations, imposed within 3 months and subject to annual review/expiry.

Promote New Zealand - Get yourself a .kiwi.nz domain name!!!

Check out mine - i.am.a.can.do.kiwi.nz - don@i.am.a.can.do.kiwi.nz

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