lxsw20: Depends on who you're dealing with. IIRC Honda out right won't do discounts on new and even advertise the fact that it keeps the value of the car higher.
Thats the Honda Price Promise which they introduced about 10 - 15 years ago. They don't discount on new and because of that expect resale values to stay higher. It does work until you start looking at comparable import Hondas which are alot cheaper.
Ford and Holden Dealers tend to have the most movement on price because they are traditionally used to giving big fleet discounts. When I bought my Commodore new I got it about $17k off list. When I bought my Honda Accord new I got no discount at all.