THe Mad Butcher seems to have taken a liking to the domain.  I'm guessing it is probably a marketing thing...But if it works out well, we might see a lot of other kiwi businesses take on the domain.  I would have argued that it was too long, people will get it wrong...etc...But I guess if enough people get on-board and it becomes a common thing it might take off!

I am considering getting my business name under .kiwi just to re-direct it to the .co.nz.