Telecom seeks court ad ban against Vodafone

Forums › Spark New Zealand (including Skinny and BigPipe) › Telecom seeks court ad ban against Vodafone

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1923 posts

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#870956 2-Aug-2013 20:20

sonyxperiageek: So this is how I interpret what Vodafone SuperNet is: SuperNet gives you all the services *in ONE package* to keep you connected i.e landline, fixed-line broadband, mobile and TV are available all from ONE provider (which is Vodafone), not two or three separate providers for different services..

And you might get all that on a single Bill from them too!!
Maybe that's the 'Super' part. ......

sonyxperiageek

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#870959 2-Aug-2013 20:26

oxnsox:
sonyxperiageek: So this is how I interpret what Vodafone SuperNet is: SuperNet gives you all the services *in ONE package* to keep you connected i.e landline, fixed-line broadband, mobile and TV are available all from ONE provider (which is Vodafone), not two or three separate providers for different services..

And you might get all that on a single Bill from them too!!
Maybe that's the 'Super' part. ......

I think you mean a "Super" Bill? lol

Sony

CyberN3rds

107 posts

Master Geek

#870960 2-Aug-2013 20:27

oxnsox:
sonyxperiageek: So this is how I interpret what Vodafone SuperNet is: SuperNet gives you all the services *in ONE package* to keep you connected i.e landline, fixed-line broadband, mobile and TV are available all from ONE provider (which is Vodafone), not two or three separate providers for different services..

And you might get all that on a single Bill from them too!!
Maybe that's the 'Super' part. ......

it may also be one of those save money plans where you pay around $5 less for a group of things that purchased seperatley would cost an extra $5 total

ChosenOmen

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#870963 2-Aug-2013 20:32

I agree that the marketing is terrible. I had to look up whether they had Fibre or VDSL plans as well.

On a side note, does anyone else find that the Vodafone NZ site is horribly slow?

CyberN3rds

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#870964 2-Aug-2013 20:36

ChosenOmen: I agree that the marketing is terrible. I had to look up whether they had Fibre or VDSL plans as well.

On a side note, does anyone else find that the Vodafone NZ site is horribly slow?

I find that, yes. Except where I live Vodafone is horrible connection. So its either I live in a terrible spot for Vodafone or Vodafone always has 1 bar or nothing all the time. But yes, I find the Vodafone Servers are terribly slow for me, even though they have 4G which I am jealous of. The fact that their servers are so poor where I live makes their 4G almost un-usable

sonyxperiageek

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#870968 2-Aug-2013 20:55

CyberN3rds:
oxnsox:
sonyxperiageek: So this is how I interpret what Vodafone SuperNet is: SuperNet gives you all the services *in ONE package* to keep you connected i.e landline, fixed-line broadband, mobile and TV are available all from ONE provider (which is Vodafone), not two or three separate providers for different services..

And you might get all that on a single Bill from them too!!
Maybe that's the 'Super' part. ......

it may also be one of those save money plans where you pay around $5 less for a group of things that purchased seperatley would cost an extra $5 total

That I don't think they have.

Sony

telcoguy

8 posts

Wannabe Geek

#871011 2-Aug-2013 22:31

I agree the whole campaign is a bit of a stretch. I posted the rant below last week in a Voda forum (off topic - noob mistake), so its nice to know I wasn't completely off the mark :)

telcoguy 6 days ago

I certainly don’t feel sorry for Vodafone! Saw the ad the other night and after a bit of research reckon the whole ‘Supernet’ thing is all about misinformation. I was considering a move to Voda (they do offer compelling value after all) but not after seeing that ad.

My initial reaction was to have a look online. When I got to the bottom of it I realised the entire ‘Supernet’ campaign is a cynical attempt to mislead the market as well as their own customer base about some awesomeness that just doesn't exist (yet).

For example – to quote the Supernet ad (source: YouTube): “It’s not some coming soon idea thing either”. Really? Well not where I live in Auckland. No 4G for me. No UFB either.

There were other comments that I found interesting as well given how difficult it is to make such claims in the telco world:

“best fixed line network” No source. No rationale
“best, most reliable network in New Zealand” Again, no source that I could see.

And quoting “over 191,000 homes can get Supernet” when about the same amount of homes can already get Fibre and over 950,000 can get VDSL made me laugh.

I don’t want to bash - I accept VF has (limited) 4G coverage and I that their cable footprint offers 'ultra fast broadband'. But to imply (and that's what I think the campaign does) that VF has a nationally available 'super' network across the country is plain wrong. What are they hoping to achieve? BS’ing people in say, Auckland to jump online only to find out: sorry, ultra-fast broadband (cable) isn't available in Auckland and UltraFast Broadband (fibre) isn't available at all anywhere yet. And then to see/discover, 4G is available in some parts of Auckland, however you may need a new device and (maybe) a plan upgrade to access it.

Hardly the great customer experience I’d want to be putting on the table if they were my customers already or the first impression if they weren't.

With so many great speed-related services being delivered now and in the future to the average NZ telco consumer (4G, VDSL, Fibre), as the second largest player in the market, from where I sit, it’s just such a shame that VF chose an initial position of puffery and truth-stretching to start off.

In the long run I'm not sure all the flash ads in the world can cover for a lack of genuine product depth (4G) or product delivery (fibre). But then again, we all tend to have short memories :)

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sen8or

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Uber Geek

#871110 3-Aug-2013 10:13

As a vodafone customer for 3-4 years,I got quite excited when I saw supernet advertised. Fibre is being laid in our street at present (Lincoln, Canterbury) so activation must be very soon. I was keen to stay with them for a fibre plan so thought it meant they had finally sorted themselves out.

A quick look around their site though, and "supernet" just isn't, same old bunch of products and plans, absolutely nothing new.

Surely a company as big as vodafone could coordinate a new marketing initiative with something new to put to market?

Wrapping up the same offerings in a shiny new wrapper is a marketing fail in my opinion

insane

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#871154 3-Aug-2013 11:57

jnimmo: Fantastic, I was about to file a complaint myself.
I'm also investigating their SuperNet™; supernet is a descriptive networking term and definitely shouldn't be trademarkable when referring to a telecommunications network.

That was the first thing I thought when I watched the ad, could picture the network engineers with their heads in their hands.
- customer "There is a problem with my supernet"
- engineer "no, can't see a problem"

As for calling cable UFB, I don't have any problem with that as it's about the speed of the service, not the medium used to deliver it. An ISP up north has been branding their wireless internet as UFB for ages now and I didn't see anyone jumping up and down about that.

I do think it's time they got another 'boy' for their adverts though, he annoys me with his fresh voice.

richms

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#871199 3-Aug-2013 13:45

I agree with telecom on this one. And for the kid on the ad to say your using supernet now when you are watching TV on something that is nothing to do with vodafone is also a bit BS IMO...

Richard rich.ms

raytaylor

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#871267 3-Aug-2013 17:02

hamish225: so, by that article one might take the assumption Vodafone are planning to extend the HFC network and just ignore the FTTH network completely?

I am thinking in wellington they will avoid UFB services and just use fibre, then activate UFB fibre in other areas.

Personally I think "Ultra Fast Broadband" is just anything that would be faster than 10mbit

Ray Taylor

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NonprayingMantis

6434 posts

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#871268 3-Aug-2013 17:04

raytaylor:
hamish225: so, by that article one might take the assumption Vodafone are planning to extend the HFC network and just ignore the FTTH network completely?

I am thinking in wellington they will avoid UFB services and just use fibre, then activate UFB fibre in other areas.

Personally I think "Ultra Fast Broadband" is just anything that would be faster than 10mbit

well that would include everybody on ADLS2+ then, which is up to 80% of the country, rendering the term meaningless

richms

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#871269 3-Aug-2013 17:06

Ultrafast should mean 100 meg or higher, the lesser plans should be called moderately fast.

Richard rich.ms

PaulBags

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#871296 3-Aug-2013 17:52

Here's Crown Fibre Holdings take on UFB speed.

So I was traveling past Bexley in Christchurch today, looking at all those "telstraclear" overhead cables, and to all the empty red zoned land beyond them... wondering just exactly who vodafone were marketing supernet to anyway.

NonprayingMantis

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#871301 3-Aug-2013 18:10

PaulBags: Here's Crown Fibre Holdings take on UFB speed.

So I was traveling past Bexley in Christchurch today, looking at all those "telstraclear" overhead cables, and to all the empty red zoned land beyond them... wondering just exactly who vodafone were marketing supernet to anyway.

Interesting definition

"For the purposes of the New Zealand Government’s Ultra-Fast Broadband initiative, having access to Ultra-Fast Broadband is taken to mean the availability of broadband services at a minimum speed of 100 Mbps Downstream (from the Internet to the user) and a minimum of 50 Mbps Upstream (from user to the Internet)."

Interesting. By that definition vodafones cable service is not ufb since their upload is only 10Mbps.

Of course also by that definition the entry level UFB plans (30/10) are also not UFB.......... So I'm even more confused.

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