Vodafone changing branding

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freitasm

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#41730 22-Sep-2009 11:58

Out with "Make the most of now" and in with "Power of you"...

http://gigaom.com/2009/09/21/vodafone-embarks-on-branding-facelift/

http://business.timesonline.co.uk/tol/business/industry_sectors/telecoms/article6841242.ece

How long before this is reflected in local operations?

simon14

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#257639 22-Sep-2009 19:58

Why don't they just go with something more wholesome like "Vodafone - Because We Care."?

andrewcnz

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#257643 22-Sep-2009 20:15

Vodafone - Come talk to us... only a dollar a time!

UndercoverRaro

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#265021 19-Oct-2009 11:55

LMAO

itxtme

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#265062 19-Oct-2009 15:08

andrewcnz: Vodafone - Come talk to us... only a dollar a time!

Branding alone wont save the shift of customers!! Give the people what they want and maybe then there will be customer retention!

pressF1

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#265090 19-Oct-2009 16:28

itxtme:
andrewcnz: Vodafone - Come talk to us... only a dollar a time!

Branding alone wont save the shift of customers!! Give the people what they want and maybe then there will be customer retention!

You might want to cut and paste this into the Telecom Logo forum section also then...just a thought.

Handsomedan

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#265095 19-Oct-2009 16:56

I think this would be catchier:

"Vodafone - Love you Long airtime - from $19.95 per month"

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Wob

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#265096 19-Oct-2009 16:57

Well it won't be a scribble pattern - Telecom got there first!!

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timestyles

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#265107 19-Oct-2009 18:13

simon14: Why don't they just go with something more wholesome like "Vodafone - Because We Care."?

Maybe because they don't?

exportgoldman

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#265127 19-Oct-2009 19:35

I wonder how long until the Telecom PR person 'accidentally' comments on record that it looks childish! hehe :)

I love these comments

from article:
Colao showed his priorities last month by moving its headquarters from Newbury in Berkshire to Paddington, west London, putting his top executives alongside his marketing team, while the finance unit stayed in Newbury. Vodafone also drafted in Wendy Becker from Carphone Warehouse as chief marketing officer.

"It is not the big power," said Colao of his new brand identity. "It is not the power of top down. It is bottom-up power. It really means that Vodafone puts the customer at the centre of what we do."

It seems like the guy gets it, if only the NZ Operations had the same view, wouldn't it be nice to talk to someone in the same city, let along the same country when something went wrong, where the customer was put in charge and could get things fixed. Some more of that can do, not we can't do that, someone will call you back attitude.

Good on them, hopefully some of this will filter down - and I'm not pointing the finger at everyone, John is very good, it's just some parts of Vodafone are so unresponsive to customers.

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MikeyPI

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#265328 20-Oct-2009 14:10

exportgoldman:
I wonder how long until the Telecom PR person 'accidentally' comments on record that it looks childish! hehe :)

I love these comments

from article:
Colao showed his priorities last month by moving its headquarters from Newbury in Berkshire to Paddington, west London, putting his top executives alongside his marketing team, while the finance unit stayed in Newbury. Vodafone also drafted in Wendy Becker from Carphone Warehouse as chief marketing officer.

"It is not the big power," said Colao of his new brand identity. "It is not the power of top down. It is bottom-up power. It really means that Vodafone puts the customer at the centre of what we do."

It seems like the guy gets it, if only the NZ Operations had the same view, wouldn't it be nice to talk to someone in the same city, let along the same country when something went wrong, where the customer was put in charge and could get things fixed. Some more of that can do, not we can't do that, someone will call you back attitude.

Good on them, hopefully some of this will filter down - and I'm not pointing the finger at everyone, John is very good, it's just some parts of Vodafone are so unresponsive to customers.

And this is specific to VFNZ? Telecom, VFNZ, M$, the company that runs 018, could all do with an attitude adjustment in some departments!