Vodafone Boost Your Bars

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kyhwana2

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#78598 4-Mar-2011 21:51

Whats this whole vodafone boost your bars billboard thing?

Oh, I see, it's about the femto cell thing. Why couldn't they just put up a URL to it?
Why not just put a link to the page on the main vodafone site? Im sure people could find it there!

(It's actually http://www.vodafone.co.nz/services/femtocell/ )

(I blame sbiddle!)

sbiddle

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#445718 5-Mar-2011 07:22

The campaign is quite unusual. No mention anywhere in the advertising of "Sure Signal" which is the global Vodafone brand for their femtocell, and no URL anywhere in the advertising, merely a link to search for.

scottjpalmer

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#445740 5-Mar-2011 10:36

I can see their reasoning though, take off your geek hat for a minute and remember all the people you regularly see type URLs into Google.

Regardless of the form they put on the billboard, a good chunk, I would say easily the majority, will feed it through Google either way so why not make it easier for the masses to remember?

cyril7

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#445753 5-Mar-2011 11:17

you regularly see type URLs into Google

My kids were taught at school that this was the correct action, duh!

Cyril

scottr

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#445777 5-Mar-2011 12:33

It's a form of marketing., give people enough to get their interest (but be vague about what it is) and then make them work to try and figure out what it is. By the time they've figured out what it is they've already invested time and effort into it.

kyhwana2

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#445785 5-Mar-2011 14:06

Well, as long as no one pulls a Santorum on your marketing phrase :)

chris021

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#445853 5-Mar-2011 20:11

Steve. Shut up!!!

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scottr

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#445896 5-Mar-2011 23:47

kyhwana2: Well, as long as no one pulls a Santorum on your marketing phrase :)

Dude, I just googled that. thanks.

freitasm

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#447189 10-Mar-2011 10:17

I saw the outdoors banners with "Vodafone boost your bars" today. Interesting that this discussion about "Vodafone boost your bars" comes up first in google.com, but the Vodafone website comes first on google.co.nz.

Search Bing.com for "Vodafone boost your bars" and this discussion comes first, with Vodafone's own website second.

It's a gamble... They have to be fairly confident their site will be the top result in a search engine for "Vodafone boost your bars" to make sure people will find the right answer.

It doesn't always work though.

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chris021

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#447193 10-Mar-2011 10:21

Vodafone also have a paid ad that shows at the top...

kyhwana2

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#447221 10-Mar-2011 11:36

Looks like it's failed. ;)
The no1 google search result is now a scoop story and the 2nd is this thread..

richms

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#447362 10-Mar-2011 17:45

So right now would be a good time for XT to do a vodafone users, boost your bars in more places or something campaign then ;)

Richard rich.ms

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johnr

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#447378 10-Mar-2011 18:37

richms: So right now would be a good time for XT to do a vodafone users, boost your bars in more places or something campaign then ;)

Huh?

I know of people using Vodafone sure signal where no mobile provider provides coverage

richms

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#447391 10-Mar-2011 20:03

johnr:
richms: So right now would be a good time for XT to do a vodafone users, boost your bars in more places or something campaign then ;)

Huh?

I know of people using Vodafone sure signal where no mobile provider provides coverage

Well when people googled for what the billboard said to, they would get an offer from their competitor. Thats why I am very surprised that places will entrust their advertising to getting a good page rating on google.

Richard rich.ms

scottr

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#447424 10-Mar-2011 22:21

freitasm: I saw the outdoors banners with "Vodafone boost your bars" today. Interesting that this discussion about "Vodafone boost your bars" comes up first in google.com, but the Vodafone website comes first on google.co.nz.

Search Bing.com for "Vodafone boost your bars" and this discussion comes first, with Vodafone's own website second.

It's a gamble... They have to be fairly confident their site will be the top result in a search engine for "Vodafone boost your bars" to make sure people will find the right answer.

It doesn't always work though.

They are a gamble alright, these things can backlash badly.

An example is Coke Zero's marketing campaign.

http://www.smh.com.au/news/breaking/coke-gets-a-zero-for-effort/2006/01/24/1138066785594.html