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Whatifthespacekeyhadneverbeeninvented?
mattwnz: I have found the best products and services don't tend to have TV/print advertising for them. They basically sell themselves,and word of mouth, and this means lower overheads for the seller, so you know the money you pay doesn't go to pay for heaps of advertising. So I tend to avoid products that have advertising.
Whatifthespacekeyhadneverbeeninvented?
Dunnersfella:mattwnz: I have found the best products and services don't tend to have TV/print advertising for them. They basically sell themselves,and word of mouth, and this means lower overheads for the seller, so you know the money you pay doesn't go to pay for heaps of advertising. So I tend to avoid products that have advertising.
Bollocks.
To make my point...
Here's a post from a thread you started, where you highlight how print advertising has immediately made an impact on you.
http://www.geekzone.co.nz/forums.asp?ForumId=64&TopicId=112828
Like most people, you merely like to think you buy products that aren't advertised on TV / print etc. That's because we, as semi-rational people, like to believe we're above the basic droning / shouting / annoying advertising techniques.
But we're not.
We simply like to think we are.
All products you buy on-line or in a store are marketed in one way or another.
Of course TV / print / radio / internet all have costs attached to them.
But the price of marketing, say, a top end 2-channel audio amplifier may not go into newspaper ads, but instead it will go into hiring a rep to push the product to business owners, or a sales person for their concept store.
It'll go into the cost of the svelte packaging, the banners in the store, the website build / on-going costs, the wages of the person who runs the social media presence.
TV / print / internet are just one of the many tools used by businesses to market their products, and they do work for companies.
I was going to go on and on and on - heck, I used to work in advertising. But I can tell you one thing, very few companies that play in the retail space, and do not advertise, can survive. And if they do, they're either very lucky, or exceptionally well established to begin with.
JimmyH: Ads work for me when they aren't annoying and impart actual, useful, information. Knowing that, for instance, ABC Retail has 25% off laptops might induce me to go there and purchase, assuming I'm in the market for a laptop. It needs to be supported by a good website so I can go there and check the model number, compare prices, and read the specs (and potentially reviews) on the models I'm interested in first - otherwise I probably won't bother making a trip. JB HiFi annoys me in this regard - their flyer often shows the item and the price, but doesn't state the model number. Therefore, I am unlikely to go and purchase (unless it's obvious what the model is).
An offensive/annoying ad that shouts at me doesn't get watched - it just prompts a quick press of the 60-second skip (usually), or the mute button (when I'm occasionally watching live). Saturation bombing me with the same ad every ad break prompts the same reaction.
Brendan: ...buying stuff they don't need with money they don't own (credit cards etc).
trig42:JimmyH: Ads work for me when they aren't annoying and impart actual, useful, information. Knowing that, for instance, ABC Retail has 25% off laptops might induce me to go there and purchase, assuming I'm in the market for a laptop. It needs to be supported by a good website so I can go there and check the model number, compare prices, and read the specs (and potentially reviews) on the models I'm interested in first - otherwise I probably won't bother making a trip. JB HiFi annoys me in this regard - their flyer often shows the item and the price, but doesn't state the model number. Therefore, I am unlikely to go and purchase (unless it's obvious what the model is).
An offensive/annoying ad that shouts at me doesn't get watched - it just prompts a quick press of the 60-second skip (usually), or the mute button (when I'm occasionally watching live). Saturation bombing me with the same ad every ad break prompts the same reaction.
Not sure what JB HiFi flyers you look at, but I have got one here, and every hardware product has it's model number in the blurb, next to a five digit number which is their internal code for the product. If you type that 5 digit number into the search on their webpage, you also get the product there.
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