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richms
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  #741570 8-Jan-2013 12:52
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The shoe insert one with the poncy lady doing the old stability test con is a funny one. Text so juddery its unreadable, crap camera work, crap audio, stereotypical lab coat "expert" talking with medical posters in the background etc.




Richard rich.ms



JamesL
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  #741657 8-Jan-2013 14:29
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There's an ad that I've seen on Sky channels recently

Some song about colours then at the end says "What colour are you?".. there's no brand no nothing.. This thread prompted me to search google for what the hell that ad means, can't find anything..

Now that's an annoying ad

mattwnz
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  #741687 8-Jan-2013 15:13
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I have found the best products and services don't tend to have TV/print advertising for them. They basically sell themselves,and word of mouth, and this means lower overheads for the seller, so you know the money you pay doesn't go to pay for heaps of advertising. So I tend to avoid products that have advertising.



richms
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  #741818 8-Jan-2013 18:16
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THat is for sure one of the reasons I wont buy the products on infomercials, with what it must cost them they must be really really cheap items before paying for those long ad's




Richard rich.ms

DarthKermit
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  #741829 8-Jan-2013 18:38
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I really, really can't stand any of those proactive zit ads. Especially ones with that awful justin beeber.




Whatifthespacekeyhadneverbeeninvented?


Dunnersfella
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  #741847 8-Jan-2013 19:07
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mattwnz: I have found the best products and services don't tend to have TV/print advertising for them. They basically sell themselves,and word of mouth, and this means lower overheads for the seller, so you know the money you pay doesn't go to pay for heaps of advertising. So I tend to avoid products that have advertising.


Bollocks.
To make my point...
Here's a post from a thread you started, where you highlight how print advertising has immediately made an impact on you.
http://www.geekzone.co.nz/forums.asp?ForumId=64&TopicId=112828

Like most people, you merely like to think you buy products that aren't advertised on TV / print etc. That's because we, as semi-rational people, like to believe we're above the basic droning / shouting / annoying advertising techniques.
But we're not.
We simply like to think we are.

All products you buy on-line or in a store are marketed in one way or another.
Of course TV / print / radio / internet all have costs attached to them.
But the price of marketing, say, a top end 2-channel audio amplifier may not go into newspaper ads, but instead it will go into hiring a rep to push the product to business owners, or a sales person for their concept store.
It'll go into the cost of the svelte packaging, the banners in the store, the website build / on-going costs, the wages of the person who runs the social media presence.
TV / print / internet are just one of the many tools used by businesses to market their products, and they do work for companies.

I was going to go on and on and on - heck, I used to work in advertising. But I can tell you one thing, very few companies that play in the retail space, and do not advertise, can survive. And if they do, they're either very lucky, or exceptionally well established to begin with.

DarthKermit
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  #741930 8-Jan-2013 21:15
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Oh.
My.
God.

New all time low:
Suzanne Paul plugging the "Amazing Shark Navigator Liftaway" with that awful voice of hers.

Cry




Whatifthespacekeyhadneverbeeninvented?


 
 
 

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JimmyH
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  #741931 8-Jan-2013 21:15
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Ads work for me when they aren't annoying and impart actual, useful, information. Knowing that, for instance, ABC Retail has 25% off laptops might induce me to go there and purchase, assuming I'm in the market for a laptop. It needs to be supported by a good website so I can go there and check the model number, compare prices, and read the specs (and potentially reviews) on the models I'm interested in first - otherwise I probably won't bother making a trip. JB HiFi annoys me in this regard - their flyer often shows the item and the price, but doesn't state the model number. Therefore, I am unlikely to go and purchase (unless it's obvious what the model is).

An offensive/annoying ad that shouts at me doesn't get watched - it just prompts a quick press of the 60-second skip (usually), or the mute button (when I'm occasionally watching live). Saturation bombing me with the same ad every ad break prompts the same reaction.

Brendan
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  #742014 9-Jan-2013 01:09
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Dunnersfella:
mattwnz: I have found the best products and services don't tend to have TV/print advertising for them. They basically sell themselves,and word of mouth, and this means lower overheads for the seller, so you know the money you pay doesn't go to pay for heaps of advertising. So I tend to avoid products that have advertising.


Bollocks.
To make my point...
Here's a post from a thread you started, where you highlight how print advertising has immediately made an impact on you.
http://www.geekzone.co.nz/forums.asp?ForumId=64&TopicId=112828

Like most people, you merely like to think you buy products that aren't advertised on TV / print etc. That's because we, as semi-rational people, like to believe we're above the basic droning / shouting / annoying advertising techniques.
But we're not.
We simply like to think we are.


I see you are bringing your spin-doctoring skills to bare.

What he fails to make clear is that it is logically impossible to prove a negative. You can't prove you didn't fart a minute ago, let alone didn't buy anything from advertising.

Perhaps we should have a scientific, peer-reviewed document based on long term study with all correcting factors accounted that supports your above claims? Oh, and don't bother to include any sponsored by ANY advertising interest. We want UNBIASED facts. Thanks.

The more heavily advertised a product is, the more skeptical I become.

All products you buy on-line or in a store are marketed in one way or another.
Of course TV / print / radio / internet all have costs attached to them.
But the price of marketing, say, a top end 2-channel audio amplifier may not go into newspaper ads, but instead it will go into hiring a rep to push the product to business owners, or a sales person for their concept store.
It'll go into the cost of the svelte packaging, the banners in the store, the website build / on-going costs, the wages of the person who runs the social media presence.
TV / print / internet are just one of the many tools used by businesses to market their products, and they do work for companies.

I was going to go on and on and on - heck, I used to work in advertising. But I can tell you one thing, very few companies that play in the retail space, and do not advertise, can survive. And if they do, they're either very lucky, or exceptionally well established to begin with.


I sit there picking apart the psychological tricks these parasites use to dupe people into buying stuff they don't need with money they don't own (credit cards etc).

I consider advertising companies to be inherently dishonest, manipulative and corrupt. They remind me of conmen and thieves, and I consider them equal to politicians in credibility (e.g. NONE).


DravidDavid
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  #742015 9-Jan-2013 02:16
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Tip for buying stuff on infomercials...use the product, call back within the 30 day trial and say you don't want it. First, they will offer 25% off. Then just say you would still like to return it for a full refund. At this point they may offer you 50% off. I've yet to try it, but I know plenty of insiders. Was going to give it a go with that shark navigator thing, since I need a vac.

Never pay sticker price for anything. As mentioned above, they are all crooks!

josephhinvest
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  #742047 9-Jan-2013 08:27
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This thread has made me appreciate all over again that I never see any ads on TV, and neither do my kids. Thank you TiVo!
I do listen to the radio but only to bFM, who make all their own ads in-house. They are funny and rude and clever and not the horrible hard selling yell in your face type ads.

Cheers,
Joseph

trig42
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  #742055 9-Jan-2013 08:53
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JimmyH: Ads work for me when they aren't annoying and impart actual, useful, information. Knowing that, for instance, ABC Retail has 25% off laptops might induce me to go there and purchase, assuming I'm in the market for a laptop. It needs to be supported by a good website so I can go there and check the model number, compare prices, and read the specs (and potentially reviews) on the models I'm interested in first - otherwise I probably won't bother making a trip. JB HiFi annoys me in this regard - their flyer often shows the item and the price, but doesn't state the model number. Therefore, I am unlikely to go and purchase (unless it's obvious what the model is).

An offensive/annoying ad that shouts at me doesn't get watched - it just prompts a quick press of the 60-second skip (usually), or the mute button (when I'm occasionally watching live). Saturation bombing me with the same ad every ad break prompts the same reaction.


Not sure what JB HiFi flyers you look at, but I have got one here, and every hardware product has it's model number in the blurb, next to a five digit number which is their internal code for the product. If you type that 5 digit number into the search on their webpage, you also get the product there.

Satch
1985 posts

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  #742193 9-Jan-2013 12:34
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Brendan: ...buying stuff they don't need with money they don't own (credit cards etc).


Say what?  This may be a correct statement for some (or even the majority), but it is not the blanket statement you make it out to be.  I have a credit card.  I use it to pay for everything I purchase that will accept a credit card, and some of those purchases are even based off products I see advertised around the place.  I pay the balance off automatically in full each month.  If I can't afford something, I don't buy it or wait until I have enough money to buy it.  I'll still purchase it with my credit card though when I do have the money.

Satch
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  #742196 9-Jan-2013 12:35
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trig42:
JimmyH: Ads work for me when they aren't annoying and impart actual, useful, information. Knowing that, for instance, ABC Retail has 25% off laptops might induce me to go there and purchase, assuming I'm in the market for a laptop. It needs to be supported by a good website so I can go there and check the model number, compare prices, and read the specs (and potentially reviews) on the models I'm interested in first - otherwise I probably won't bother making a trip. JB HiFi annoys me in this regard - their flyer often shows the item and the price, but doesn't state the model number. Therefore, I am unlikely to go and purchase (unless it's obvious what the model is).

An offensive/annoying ad that shouts at me doesn't get watched - it just prompts a quick press of the 60-second skip (usually), or the mute button (when I'm occasionally watching live). Saturation bombing me with the same ad every ad break prompts the same reaction.


Not sure what JB HiFi flyers you look at, but I have got one here, and every hardware product has it's model number in the blurb, next to a five digit number which is their internal code for the product. If you type that 5 digit number into the search on their webpage, you also get the product there.


JB Hifi for a long time didn't show model numbers of their products in flyers or on their website.  It was frustrating at best when shopping around.  Good to hear that they now include this info.

bfginger
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  #742471 9-Jan-2013 19:43
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The most annoying ads on TV are the huge channel logos placed in the corners. They keep making them larger, less transparent and more annoying to try and make you unable to forget they're there for a moment. TV2 recently increased the size of theirs. They ruin watching films more than the shouty adverts. They're only turning people away from broadcast television.

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