Benoire:
Davy: Sky is interesting right now. It's clear enough that they need to move quickly to online delivery of their content, while they still have a strong content portfolio. Neon is a start, but needs improvement, and FanPass is a start, but both are awkward technically and both are priced uncompetitively.
It's a time of vital transition for Sky, and they need to move fast to gain a decent online market share if it is to be economic for them to continue to procure quality programming. Continue to drift for another year and it may be too late.
And I would imagine this is their issue, and probably main cause of debate internally (completely guessing of course). IF they are locked in to the Optus satellite contracts till 2019 then moving to an ondemand, fully online service will cause problems for their operational costs unless the online system was priced at the same time as the satellite system; i.e. if the SVOD version of Sky cost $60 a month, why would anyone subscribe to the satellite version, however Sky will still have to pay the costs to Optus until their contract expires, unless they have a termination clause but even then it might be too prohibitive to use financially.
It appears that NEON and FanPASS are their method of introducing SVOD content without gutting their main operation at this stage....
Those extra costs are part and parcel of any business having to make changes. They will be able to amortise some, and others will be Extraordinary costs, thereby showing a reduced profit, but still showing the real trading result seperate from the extraordinary costs.