Aredwood: ... to try and claim that it is now “healthy”.
Especially in relation to Milo having a 4.5 health star rating. Which then had fine print saying that the rating only applied when you mixed a tiny amount with skim milk, as per the instructions. (which no one in real life actually did).
The health professionals wanted the health star rating to be based on actual content but they lost out to effective lobbying by the food industry which wanted them based on "as prepared". This means products like Milo, which are normally added to milk, hitch a free ride on the health benefits of milk. That''s also why Nutrigrain gets a high rating even though it has enough sugar to be eaten as a sweet.
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