JWR:Talkiet:Geektastic: [snip]
What amazes me more is that, unlike say the USA, very few NZ retailers ever use customer service/warranty to differentiate themselves from their competitors. It's rare to see a retailer offer MORE than the CGA requires them to offer. They will shout loudly about low prices (quite literally sometimes - Big Save, I am looking at you!) but rarely try to compete on service by saying in effect 'no we are not the cheapest - but we offer X,Y and Z benefits that our competitors do not'.
Because New Zealanders don't care about service, they want the lowest price. I am generalising, but on average, this is pretty damn close to spot on.
Oh, except that we expect top line service and support in addition to the lowest prices.
I know there are individuals that this doesn't apply to, but individuals do not a business case make.
Cheers - N
I think its is more complicated that that.
Historically, we have paid very high prices here. There still a few things that are much higher priced in NZ.
And we're a tiny market at the bottom of the world, with high overheads for shipping, taxes, support and having a presence here. Plus with things like the CGA, the cost of doing business here is high...
But you offer the typical New Zealander the choice of quality or price and they'll sometimes say "quality" but almost always actually choose "price"
Cheers - N