On-line advertising - good or bad?

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#1353841 28-Jul-2015 21:22

There is a reason Google continued. Their advertising is relatively unobtrusive, and just occasionally it is useful and they earn revenue.

But that is 'search' and a different fish. A logical step for many publsihers s micro payments and that has potential to work well if google can innovate in that model.

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#1353842 28-Jul-2015 21:23

Micropayments won't work. It's a soft-paywall and people won't pay for content.

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#1353855 28-Jul-2015 21:43

Noodles: .... To me someone who uses ad block on my site is an insult. I equate it to getting a plumber to do a job, then refusing to pay them (but on a smaller scale). ...

No offense intended.

Using ad block is not an insult to the web master, it is self-defence, and does not reflect on the quality of the site.
If I asked a plumber to do a job, I would pay him, but I would not expect the plumber to try to sell me stuff.

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#1353864 28-Jul-2015 21:50

Looks like the plumber has delivered 1628 posts ; ).

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#1353872 28-Jul-2015 21:58

freitasm: Some people who use ad blockers on forums (such as Geekzone) claim they are creating the content. Rightly so, but if everyone blocks ads, then creating content or not is irrelevant as there's no revenue made from that content.

Reality is that we still pay software, servers, colocations, CDNs, tax, GST, etc, etc... Money needs to come from somewhere.

Point taken.

I try to avoid random advertising, but often use your "price comparison" section, which I find really useful.
There is a big difference between "pushed" advertising and "available" advertising.

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#1353875 28-Jul-2015 21:59

freitasm: Some people who use ad blockers on forums (such as Geekzone) claim they are creating the content. Rightly so, but if everyone blocks ads, then creating content or not is irrelevant as there's no revenue made from that content.

Reality is that we still pay software, servers, colocations, CDNs, tax, GST, etc, etc... Money needs to come from somewhere.

Yes, thats the key point of my two previous rambling posts.

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#1353877 28-Jul-2015 22:04

Sideface:
freitasm: Some people who use ad blockers on forums (such as Geekzone) claim they are creating the content. Rightly so, but if everyone blocks ads, then creating content or not is irrelevant as there's no revenue made from that content.

Reality is that we still pay software, servers, colocations, CDNs, tax, GST, etc, etc... Money needs to come from somewhere.

Point taken.

I try to avoid random advertising, but often use your "price comparison" section, which I find really useful.
There is a big difference between "pushed" advertising and "available"advertising.

Thats a key point. I accept happily a 5 second ad when I want to play a short video on a news website, but I HATE the ones that are so long, 15 seconds is a long time when you want a quick watch of a quick clip. Weirdly, I feel held to ransom as I watch it count to 15. 1 2 3

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#1353901 28-Jul-2015 22:15

In related news, I'm still getting assailed by the big red "please white list GZ" banner despite being both a logged in subscriber AND actually having GZ whitelisted in ABP :-)

This makes me want to stab things.

I'm a geek, a gamer, a dad, a Quic user, and an IT Professional. I have a full rack home lab, size 15 feet, an epic beard and Asperger's. I'm a bit of a Cypherpunk, who believes information wants to be free and the Net interprets censorship as damage and routes around it. If you use my Quic signup you can also use the code R570394EKGIZ8 for free setup. Opinions are my own and not the views of my employer.

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#1353904 28-Jul-2015 22:18

That doesn't appear for logged in subscribers. I just tested before and it worked.

Also your sub expired.

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#1353909 28-Jul-2015 22:21

Hrrm it seems I'm not currently a subscriber according to my GZ profile.. that's weird, my CC got debited last month.

Mauricio I shall PM you :-)

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#1353911 28-Jul-2015 22:24

tdgeek:
Sideface:
freitasm: Some people who use ad blockers on forums (such as Geekzone) claim they are creating the content. Rightly so, but if everyone blocks ads, then creating content or not is irrelevant as there's no revenue made from that content.

Reality is that we still pay software, servers, colocations, CDNs, tax, GST, etc, etc... Money needs to come from somewhere.

Point taken.

I try to avoid random advertising, but often use your "price comparison" section, which I find really useful.
There is a big difference between "pushed" advertising and "available"advertising.

Thats a key point. I accept happily a 5 second ad when I want to play a short video on a news website, but I HATE the ones that are so long, 15 seconds is a long time when you want a quick watch of a quick clip. Weirdly, I feel held to ransom as I watch it count to 15. 1 2 3

I usually hit mute and do something else!

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#1353913 28-Jul-2015 22:30

It's certainly true that some adverts make money.

For example, Amazon referrals etc.

There is a website which any photographers here will probably know called KenRockwell.com and it has links to Adorama and B&H, two large US photographic equipment retailers.

Ken Rockwell is the boyhood friend of a friend of mine and so I can tell you with some accuracy that his site is apparently the largest source of referrals for those two retailers and he makes seven figures a year in revenue from that business.

That kind of opportunity is primarily of interest to US based sites/visitors, I imagine.

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#1353918 28-Jul-2015 22:35

Online display advertising is generally crap and everyone knows it, but because it is so 'measurable' lots of ad spend is going there these days. TV still dominates in NZ but online is second and growing every year.

There is a constant drive to eek more and more dollars from advertisers by devising new ways to sell their stuff online. Post view acquisitions is a relatively recent way to measure ads and generate revenue. When an ad for product A is displayed on a page that you are on, the ad server uses cookies with up to a 60 day window to track your movements afterwards. If you buy Product A within that cookie window, whether you have actually seen the original ad or not, the acquisition is recorded against the publisher. You then spend more money with the publisher placing more ads and the agency makes more commission. My problem with this is the NZ market is small, there are only a handful of sites that account for most of our traffic, so of course you visited website A in the last 60 days.

The reality is no one clicks banner ads so agencies have created new ways to convince you that you should spend money with them, hence post view acquisitions.

Google Adwords is the most successful clickable product, but when you type 'buy X ' you know what you want. But even then, paid search provides much less traffic than organic (free) listings. Generally people are wary of clicking any advertising online.

But as Mario pointed out, ads are necessary in order for publishers to keep the lights on. It's about getting the balance right IMO.

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#1353948 28-Jul-2015 23:00

MileHighKiwi: Online display advertising is generally crap and everyone knows it, but because it is so 'measurable' lots of ad spend is going there these days. TV still dominates in NZ but online is second and growing every year.

There is a constant drive to eek more and more dollars from advertisers by devising new ways to sell their stuff online. Post view acquisitions is a relatively recent way to measure ads and generate revenue. When an ad for product A is displayed on a page that you are on, the ad server uses cookies with up to a 60 day window to track your movements afterwards. If you buy Product A within that cookie window, whether you have actually seen the original ad or not, the acquisition is recorded against the publisher. You then spend more money with the publisher placing more ads and the agency makes more commission. My problem with this is the NZ market is small, there are only a handful of sites that account for most of our traffic, so of course you visited website A in the last 60 days.

The reality is no one clicks banner ads so agencies have created new ways to convince you that you should spend money with them, hence post view acquisitions.

Google Adwords is the most successful clickable product, but when you type 'buy X ' you know what you want. But even then, paid search provides much less traffic than organic (free) listings. Generally people are wary of clicking any advertising online.

But as Mario pointed out, ads are necessary in order for publishers to keep the lights on. It's about getting the balance right IMO.

I think you hit the key point there - most people are wary of clicking ads because of the risk of malware, scams, spam etc etc etc.

I personally think advertorials are a more subtle and informative way to sell if you have the right kind of product.

Dreal

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#1353973 29-Jul-2015 00:15

Don't you think them a tad manipulative?

I think branding is starting to become more important than clicks. If people want your product, they'll google it. Unfortunately that doesn't serve the little guys.

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