scuwp: Consumers have plenty of choice. Even in my local supermarket I can choose between the 'supermarket' brand or a named brand of milk, so I am not sure what all the fuss is about. They both probably come from exactly the same factory however the supermarket brand is significantly cheaper, by around 40%. It always amuses me the customers that grab the 'top shelf' branded products which are right next to the cheaper bottles and then grizzle about the price.
I think I pay around $3:60 for a 2 litre. Certainly not worth my time/petrol to drive 1/2 hour across town to save a couple of bucks at Nosh. Got to watch out for the false economy.
The price of so many basic commodities is exorbitant, never mind milk. A couple of bags of basics rarely comes in under $100 now. Sadly it's cheaper to feed the family at McDonalds.
Yeah - I've started buying supermarket brand milk rather than the "top shelf" stuff.