Rikkitic:
I'm not sure I see the issue here. Sure, companies that try to weasel out of price matches are acting like dicks, but can't the customer just buy the item from the cheaper retailer and get the lower price anyway?
They could buy them they may need to travel further to another store which costs and they may have sold out by the time they get there etc. plus there maybe added benefits they miss out on as they used to offer flybys as an extra benefit