trig42:sbiddle: Lets go back a few steps and look at why the retail market in NZ is screwed - it's because of retailers like Kathmandu who pioneered the concept of selling large quantities of their stock at "50% off" by hiking up the everyday retail. People fell for this so the concept simply grew and we're now seeing the likes of Briscoes, Farmers etc all following.
We now have a mass market of people that won't buy something unless it's got a 50% off sticker on it which has basically resulted in a very screwed retail sector.
This.
Nearly all retailers are doing it. I now no longer am even interested when a Noels or Harvey Norman have 20% off Computers or TVs, because it's 20% off what??? Some ridiculously high price that no sane person would ever pay? Same with Briscoes/Rebel Sport, why don't they just close their stores on days without a sale (is there such a day?)?
There are a couple of retailers that do have everyday low prices, or their % off sales are off already lowered prices (JB quite commonly do this).
If shops can afford to drop their price by 50% during sales its a sure sign that customers are getting ripped off every single other day of the year.
It boggles my mind why retailers in this country have such a high profit margin. The price of everything is in most cases double the cost.