The issue is not about 'general impressions of "Internet speed".' It is about the comparative results between different speedtest sites. I note that ookla's international sites are producing results similarly different to other sites that are similar to ookla's NZ servers. I accept the 'NO Vodafone do not filter by site' responses even though ISPs either do or have the capability to filter site specific traffic.
But then I do seek a cause for the different speedtest behaviours I see.
Could be that lost packets are handled differently and affect the results in varying ways with different test sites? I don't see any mention of Truenet testing for packet loss. Do they?