crackrdbycracku: We need vision to build the things we need before we need them.
This is what it's all about - fibre is a long-term game. It's really not surprising that there isn't a present crushing need to upgrade from 15/1 ADSL to 30/10 UFB - all our current internet habits are based on what the existing infrastructure allows us to do. Build the infrastructure and the need for higher speeds will follow. In ten years, when everyone has gigabit up/down and every conceivable service is delivered via IP, we'll look back and laugh at the fact that we ever thought the copper network was "good enough". And we'll be glad we started laying the fibre in 2010 instead of 2020.
Some of these arguments remind me of arguing with my parents ten years ago about why ADSL was so much better than dialup. All they did with the internet was check email - why would you pay an extra $20 a month to do that a little bit faster?
Give it time. There are still big barriers to entry now, but they will fade away. As more existing and newly-built houses get connected, the need for scary two-year contracts disappears, and the first genuine IPTV competitor to Sky arrives, UFB will seamlessly and imperceptibly swallow up ADSL. There's no need for wailing and gnashing of teeth that it hasn't happened already.