SaltyNZ:
That's why we're changing the model to Freedom contracts (no term) and handset financing. It enables us to give you better value on your postpay plan with us, whilst still giving you the choice of $0/little up-front cost if you want a handset.
Sounds like the one of the old dogs taught the new guys a couple of tricks :P
Personally, i believe the no term/interest free handset financing offers an simple and transparent model which works favourably for both parties