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pjamieson
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  #206376 10-Apr-2009 17:34
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sbiddle: Sky Digital's original big selling point was the originally the availability of FTA channels. It wasn't the fact you could get Sky channels nationwide - it was the fact you could get TV1 and TV2 and people were rushing to get Sky Digital installed just so they could get FTA channels on Sky. Rural uptake in particular was huge.

Sky were effectively making lots of money out of providing TV1 and TV2 and my understanding is that TVNZ were never paid as part of this arrangeent. You can argue that they shouldn't be paid - afterall they're a publically owned network but is it fair that a private company makes money out of a state funded organisation? Most people would say no.

Sky and TVNZ were bitter enemies with plenty of ongoing issues that caused the bitterness including the Avalon uplink saga. Sky need to be able to offer FTA channels as part of it's package. The question really is whether they should be paying for access to these or not.


Sky's Satellite service started in 1997 and TV 1/2 were not on Sky until the end of 2001 so I can't see how Sky Digital's original big selling point was the availability of FTA channels as they weren't on there.  As someone who couldn't get Sky until the Satellite service started I can confirm it WAS the fact you could get Sky channels nationwide that was the important factor as 95% of the population could already receive TV 1 & 2.

Anyway, my point on all of this discussion is there is benefit to both parties in having the service on Sky, and you could argue forever exactly how much benefit there is either way.  I would simplify it to 50/50 and I think that is why no money exchanged hands originally.  For all we know there could be no money involved with this latest deal either, or at least very little.



meesham
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  #206398 10-Apr-2009 22:57
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In the UK they've taken a different tack, Sky3 and Sky News is available on DVB-T Freeview - partly as an attempt to tempt people to get Sky (they have Sky1 and Sky2 only available on their pay service - newest stuff on Sky1 and so on). Virgin1 is now also available on Freeview - Virgin has a cable tv service.

Since Prime is partly about getting revenue from advertising I would have thought Sky would want to get it to as many people as possible.

illicit
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  #206418 11-Apr-2009 09:03
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If prime ends up free-to-air (forced or otherwise) do you think the content will stay the same.... i think not 


ie: mythbusters etc will just be moved to another channel


/my 2c



sbiddle
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  #206421 11-Apr-2009 09:17
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meesham: In the UK they've taken a different tack, Sky3 and Sky News is available on DVB-T Freeview - partly as an attempt to tempt people to get Sky (they have Sky1 and Sky2 only available on their pay service - newest stuff on Sky1 and so on). Virgin1 is now also available on Freeview - Virgin has a cable tv service.

Since Prime is partly about getting revenue from advertising I would have thought Sky would want to get it to as many people as possible.


This is one of the reasons why I believe Sky could easily decide to deploy their own DVB-T network.

The question is whether a business case exists to deploy a duplicate DVB-T network with Trackside, Prime, The Box and possibly other channels such as Juice. This would not harm Sky's installed Digital base but as we move towards significant uptake of DVB-T over the next couple of years it would give Sky channels that can be viewed on digital terrestrial.

Freeview need to seriously look at their costs - backhaul costs are from Kordia are significant to get to DTT sites now but Freeview are taking a significant cut and argueably doing nothing other than advertising. There is nothing stopping anybody else deploying DVB-T but it would cause significant fragmentation of the market should this occur.



openmedia
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  #206435 11-Apr-2009 10:25
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sbiddle:
meesham: In the UK they've taken a different tack, Sky3 and Sky News is available on DVB-T Freeview - partly as an attempt to tempt people to get Sky (they have Sky1 and Sky2 only available on their pay service - newest stuff on Sky1 and so on). Virgin1 is now also available on Freeview - Virgin has a cable tv service.

Since Prime is partly about getting revenue from advertising I would have thought Sky would want to get it to as many people as possible.


This is one of the reasons why I believe Sky could easily decide to deploy their own DVB-T network.

The question is whether a business case exists to deploy a duplicate DVB-T network with Trackside, Prime, The Box and possibly other channels such as Juice. This would not harm Sky's installed Digital base but as we move towards significant uptake of DVB-T over the next couple of years it would give Sky channels that can be viewed on digital terrestrial.

Freeview need to seriously look at their costs - backhaul costs are from Kordia are significant to get to DTT sites now but Freeview are taking a significant cut and argueably doing nothing other than advertising. There is nothing stopping anybody else deploying DVB-T but it would cause significant fragmentation of the market should this occur.




Have you looked at Freeview's numbers. They don't make anything from the broadcast side, that all goes to Kordia. The fee's for being a freeview member aren't that high, and that money is used to manage the EPG infrastructure, STB testing, and advertising/promotion etc. It isn't designed to make a profit.




Generally known online as OpenMedia, now working for Red Hat APAC as a Technology Evangelist and Portfolio Architect. Still playing with MythTV and digital media on the side.


old3eyes
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  #206488 11-Apr-2009 18:40
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illicit: If prime ends up free-to-air (forced or otherwise) do you think the content will stay the same.... i think not 




ie: mythbusters etc will just be moved to another channel





/my 2c


It is now.  Discovery 9.30 PM Mondays.  About 1 season ahead of what's on Prime..





Regards,

Old3eyes


illicit
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  #206519 12-Apr-2009 09:04
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^^^


I know mythbusters is on discovery, i have sky.


 


My point is that, people on here are wanting prime on freeview (myself included) and i think if that happens sky will likely move alot of the good shows off prime (or in the case of mythbusters, just not have it on at all)


 
 
 

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coffeebaron
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  #206520 12-Apr-2009 09:13
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Dr Who is back - I guess I won't be watching that. Might need to get out and do some exercise instead :)




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timestyles
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  #206531 12-Apr-2009 10:57
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illicit:

My point is that, people on here are wanting prime on freeview (myself included) and i think if that happens sky will likely move alot of the good shows off prime (or in the case of mythbusters, just not have it on at all)




What good shows? I'd like to suggest that with the possible exception of Top Gear and Mythbusters, Prime isn't worth watching (I don't watch sport so can't comment on that).

Dingbatt
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  #206539 12-Apr-2009 12:30
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timestyles:
illicit:





My point is that, people on here are wanting prime on freeview (myself included) and i think if that happens sky will likely move alot of the good shows off prime (or in the case of mythbusters, just not have it on at all)








What good shows? I'd like to suggest that with the possible exception of Top Gear and Mythbusters, Prime isn't worth watching (I don't watch sport so can't comment on that).


Dr Who, Weeds, Madmen, Life of Mammals, Robin Hood, Flight of the Conchords, Legend of the Seeker, Midsomer Murders, .....

One man's meat is another man's poison.

Yes Sky should be 'encouraged' to put Prime on Freeview (in HD).




“We’ve arranged a society based on science and technology, in which nobody understands anything about science technology. Carl Sagan 1996


browned
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  #207010 15-Apr-2009 09:44
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illicit: If prime ends up free-to-air (forced or otherwise) do you think the content will stay the same.... i think not 

ie: mythbusters etc will just be moved to another channel

/my 2c


Prime is already FTA via UHF.

I doubt when analogue switch off happens (in 2015) and Prime is moved to Freeview they will change the programming much if at all.

Prime will move this is certain, Sky will want to retain bidding rights for important events like the Rugby and Olympics and not upset the Government by not offering a FTA delayed broadcast.

The move date however is up to Sky and I have a feeling they want to maximise MySky HDi before the prime move to Freeview, and if we really think about it the current price of HDi will have to drop significantly before a lot of people sign up for the $600 hit or $15 extra a week. I think this will happen when we have Freeview PVR's under $600 on sale.

My mother inlaw just moved to Sky Digital and it looks no better on her LCD then the old UHF Sky service. She is not happy about it but is not going to HDi. She is waiting on a decent Freeview PVR with an 8 day EPG and will cancel Sky if the price goes up.

cheers
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old3eyes
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  #207084 15-Apr-2009 14:39
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browned:
illicit: If prime ends up free-to-air (forced or otherwise) do you think the content will stay the same.... i think not 

ie: mythbusters etc will just be moved to another channel

/my 2c


Prime is already FTA via UHF.

I doubt when analogue switch off happens (in 2015) and Prime is moved to Freeview they will change the programming much if at all.


Prime will move this is certain, Sky will want to retain bidding rights for important events like the Rugby and Olympics and not upset the Government by not offering a FTA delayed broadcast.


What's the bet when 2015 or whenever   comes along Sky will setup a competing DTT platform just to piss everyone off..





Regards,

Old3eyes


browned
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  #207097 15-Apr-2009 15:34
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old3eyes:

What's the bet when 2015 or whenever   comes along Sky will setup a competing DTT platform just to piss everyone off..




Perhaps we should all start calling Freeview | HD "Next Gen Free To Air TV. This will hopefully stop the confusion out there and Sky will not think it is a threat as it is only a upgrade of analogue services already available.

Everyone loves an upgrade do they?





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meesham
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  #207100 15-Apr-2009 15:38
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browned:
Everyone loves an upgrade do they?


Only us geeks :) A lot of non-technical people don't like change, it means them having to learn new ways of doing things.

butlerboy
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  #208731 23-Apr-2009 08:57
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I see that Sky is moving Eastenders (not that I like or watch it) from Prime to UKTV. I'll bet that if Prime ends up on Freeview all the good shows will mysteriously move to Sky.

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