Letsencrypt is brilliant. Its free, and its available with auto renew on all the hosting platforms I use for my customers and its being used to secure admin logins and more and more to have the sites be full SSL.
A lot of sites will be moving to SSL when Google Chrome make their warning of non-encrypted websites more visible. (Chrome already shows a ! on sites without SSL, and will begin to show a notice after the ! in not too long).
Besides, SSL actually gives a little SEO boost already on Google, and allows for using HTTP/2 which really can speed up a website.