gehenna:
Probably a good starting point is to assume no communication you receive is legitimate, and work your way up from there.
I actually won a prize worth 10K in a draw that I was put into just because I bought something from them.
It took me over a week of tracking where the email came from, where the web site was, etc etc etc before I came to the realisation it was legit.
I am always amused by the new paper articles where people who were ripped on on Facebook etc think their story will stop others.
No it wont, they are living proof of that, these scams and their stories have floated about for over 10 years, they learned nothing from them.
NEVER trust a spammer with your time, money, or health.