Stopping Email going to Hotmail "junk" Folders

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networkn

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#115308 21-Mar-2013 09:52

Hi There!

We have a customer who sends marketing emails out regularly along with order confirmations and it seems like the vast majority are ending up in Hotmails Junk Folder.

Anyone have experience in resolving it who could share some tips?

johnr

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#784826 21-Mar-2013 10:05

Stop end users reporting the email as SAPM,

timmmay

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#784856 21-Mar-2013 10:56

Stop using hotmail. Or add the sender to some kind of safe list.

networkn

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#784859 21-Mar-2013 10:59

timmmay: Stop using hotmail. Or add the sender to some kind of safe list.

Huh? Stop the business from sending to it's customers with a hotmail address? This doesn't seem like a helpful or reasonable solution.

timmmay

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#784863 21-Mar-2013 11:02

Ah, I misunderstood sorry. On my business contact page I have in big red writing "Hotmail and other free email providers often class our emails as spam, so please check your junk folder".

Another solution that worked for me is to use a trusted email delivery firm - AuthSMTP in my case.

johnr

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#784865 21-Mar-2013 11:03

This happens cause end users report email as SPAM for anything they don't want to get when the end user actually subscribed

BinaryLimited

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#874278 8-Aug-2013 22:15

Try using MailChimp.com ( http://mailchimp.com/pricing/ )

* 0-2000 email contacts are free.
* Can send upto 12,000 emails a month
* awesome easy layouts! best feature as it saves alot fo time and makes it look professional.
* easy management and analytics
* integrated unsubscribe feature

list goes on...

Binary Limited - Safe. Secure. Simple. ™
www.binarylimited.co.nz

lchiu7

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#874282 8-Aug-2013 22:29

BinaryLimited: Try using MailChimp.com ( http://mailchimp.com/pricing/ )

* 0-2000 email contacts are free.
* Can send upto 12,000 emails a month
* awesome easy layouts! best feature as it saves alot fo time and makes it look professional.
* easy management and analytics
* integrated unsubscribe feature

list goes on...

+1 to that

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timmmay

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#874321 9-Aug-2013 07:10

There is a +1 button...

Noodles

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#874346 9-Aug-2013 08:34

If they're sending off their own servers then they can subscribe to a service like http://www.returnpath.com/solution-silo/certification-eq/ and then sign up to ISP feedback loops (hotmail's one here: https://support.msn.com/eform.aspx?productKey=edfsjmrpp&page=support_home_options_form_byemail&ct=eformts&scrx=1).

It takes a while to build up a good reputation for sending mail and mail senders need to be proactive about unsubscribing bounces and inactive email addresses (i.e. someone who hasn't opened a newsletter for a long time). It would also pay to use double opt in so that you're only sending mail to those who really want it.

You can do all the above or just use a sender service like mailchimp, although if users are still marking the mail as spam then mailchimp will probably cancel your account or charge you more (I forget how it works).

BinaryLimited

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#874366 9-Aug-2013 09:20

Noodles: If they're sending off their own servers then they can subscribe to a service like http://www.returnpath.com/solution-silo/certification-eq/ and then sign up to ISP feedback loops (hotmail's one here: https://support.msn.com/eform.aspx?productKey=edfsjmrpp&page=support_home_options_form_byemail&ct=eformts&scrx=1).

It takes a while to build up a good reputation for sending mail and mail senders need to be proactive about unsubscribing bounces and inactive email addresses (i.e. someone who hasn't opened a newsletter for a long time). It would also pay to use double opt in so that you're only sending mail to those who really want it.

You can do all the above or just use a sender service like mailchimp, although if users are still marking the mail as spam then mailchimp will probably cancel your account or charge you more (I forget how it works).

Hi Noodles

iv been using mailchimp for ages and have never had my account cancelled. Being said anything is possible. i do however know that they wont charge you unless you go over their free limit, which in most cases is more than sufficient for most users.
I just found it easier than trying to work according to hotmail's anti spam rules which is a nightmare as customer service can advise on certain methods but cannot guarantee anything.

In mailchimp, there's a feature somewhere that does a "spam test" which analyses the content and email layout, it should then give you a score rating and suggestions.
so much easier especially if mailchimp do all the dirty work ( managing ip's etc ).

hope this helps

Binary Limited - Safe. Secure. Simple. ™
www.binarylimited.co.nz

Ragnor

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#874639 9-Aug-2013 15:43

networkn:

We have a customer who sends marketing emails out regularly along with order confirmations and it seems like the vast majority are ending up in Hotmails Junk Folder.

Anyone have experience in resolving it who could share some tips?

Does the sending server have reverse dns and spf records setup? Does it have a fixed ip address?

See
http://mail.live.com/mail/policies.aspx