I reckon if I was a Sky exec, I would let this one slide. Mean-spirited me thinks.

http://www.nzherald.co.nz/sport/news/article.cfm?c_id=4&objectid=11478811

A South Auckland rugby club that screened the historic test match between the All Blacks and Samoa to a crowd of around 300 people did so illegally by "stealing" the broadcast feed. The Otahuhu Rugby Club attracted the ire of broadcaster SKY TV after a Herald report noted that the club's broadcast dropped out in the 72nd minute when the match was in the balance. A SKY representative contacted the Herald to point out that club was not in fact a customer. Instead a person associated with the club had taken their personal decoder to the clubrooms, which was illegal. "This is piracy, a form of theft," SKY's spokeswoman said. "The fact is that its taking something you have not paid for."

The club had been contacted by SKY and asked to take out a subscription, which cost around $350 a month. Mr Roache said he would take the proposal to the club's committee but he was not certain it was financially viable. "We are no position of paying that every month without using it. Signing a contract for one year is crazy. I've told them we can't afford to do that. We hardly use the club. "We didn't want to make any money out of [showing the match] and now we are going to sacrifice something like $350 a month the next 12 months? What are we going to use it for? The rugby season is over now." The club had just 20 financial members, Mr Roache said. It had around 400 players, none of whom paid subs, so was forced to fundraise heavily during the season. SKY's spokeswoman said the company did not take piracy lightly as it was vital the company recouped what it spent on securing broadcasting rights for major sporting events.