HD Sky on Demand coming.

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rugrat

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#72583 29-Nov-2010 19:34

See in latest sky watch will be able to purchase HD pay per view movies, the first one is Iron Man 2.

For some reason though they're more expensive then SD ones, $7.99 instead of $6.99.

Video store doesn't charge more for blurays.

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#410836 29-Nov-2010 19:44

HD = High Dollars.

Regards,

Old3eyes

nickb800

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#410869 29-Nov-2010 20:39

rugrat:
Video store doesn't charge more for blurays.

Video store also doesn't send you movies via scarce (expensive) satellite bandwidth!

oldmaknz

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#410871 29-Nov-2010 20:43

HD = more bandwidth to be used to transfer = higher marginal cost to producer = price raise to cover costs = why it's higher.

(We're talking about On Demand = iSky, right?)

Spyware

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#410881 29-Nov-2010 21:10

maknz: HD = more bandwidth to be used to transfer = higher marginal cost to producer = price raise to cover costs = why it's higher.

(We're talking about On Demand = iSky, right?)

No, we're talking mySky HDi. You won't see Sky offer HD over IP until after FTTH is introduced.

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allstarnz

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#410942 29-Nov-2010 23:23

Great, more wasted spaced on the mySky hard drive.

clevedon

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#410982 30-Nov-2010 07:54

Good, couldn't be bothered buying SD PPV movies with a MySky HDi, will do now they offering HD.

Kyanar

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#411134 30-Nov-2010 12:37

allstarnz: Great, more wasted spaced on the mySky hard drive.

This. We already lose a not-insignificant amount of the disk to OnDemand movies, now we're to lose twice that amount? I sure hope they give us a way to control the OnDemand space reservation with this. I don't use OnDemand and never will, so it's just annoying losing those tens of gigabytes of space.

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hairy1

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#411165 30-Nov-2010 13:19

+1. lack of space on the hdi is a pain....

You may find we don't lose any more space as a fair chunk is already reserved. Manaia, do you know whether we are going to lose yet more space?

cheers matt

My views (except when I am looking out their windows) are not those of my employer.

oldmaknz

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#411167 30-Nov-2010 13:24

Spyware:
maknz: HD = more bandwidth to be used to transfer = higher marginal cost to producer = price raise to cover costs = why it's higher.

(We're talking about On Demand = iSky, right?)

No, we're talking mySky HDi. You won't see Sky offer HD over IP until after FTTH is introduced.

Meh, same principles apply. I assume it costs them more to transmit the higher quality video.

oldmaknz

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#411168 30-Nov-2010 13:25

not-insignificant

Significant?

graemeh

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#411228 30-Nov-2010 14:56

maknz:
Spyware:
maknz: HD = more bandwidth to be used to transfer = higher marginal cost to producer = price raise to cover costs = why it's higher.

(We're talking about On Demand = iSky, right?)

No, we're talking mySky HDi. You won't see Sky offer HD over IP until after FTTH is introduced.

Meh, same principles apply. I assume it costs them more to transmit the higher quality video.

HD = something they think they can charge more for. If people won't pay the price will come down. While transmission costs are a factor in pricing what the customer will pay is a much bigger factor.

rugrat

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#411258 30-Nov-2010 16:08

It's on Demand, not a live broadcast. Doesn't have to use any more bandwidth, just download it from satellite slower.

Plus whether I watch it or not it's just sitting on the box earning them nothing if I don't buy it, and deletes after so long.

My guess is they see the extra $1.00 as the profit maximizing decision. They'd make a lot more at $3 to $4 a movie in my view on pay per view, but then sky movie channel subscriptions may drop.

More choice for people that are interested in it though.

ockel

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#411275 30-Nov-2010 16:34

rugrat: It's on Demand, not a live broadcast. Doesn't have to use any more bandwidth, just download it from satellite slower.

Plus whether I watch it or not it's just sitting on the box earning them nothing if I don't buy it, and deletes after so long.

My guess is they see the extra $1.00 as the profit maximizing decision. They'd make a lot more at $3 to $4 a movie in my view on pay per view, but then sky movie channel subscriptions may drop.

More choice for people that are interested in it though.

Isnt the real question about whether there is a different revenue proportion that the studios demand for HD PPV vs SD?

So does Sky drop the price of a SD PPV movie? Essentially one would have to ask - do the studios demand 50% of revenue as their share or do they demand $3.00 (being 50% of the current price)? If Sky drops its price but still has to sacrifice $3.00 on a contractual basis then dropping the price to $4 for a SD movie drops their GM from $3 to $1. Ouch. [I'm using 50% as a theoretical as its akin to box office share - at least in the opening weeks. It could be 60%, it could be 40%. Either way the supplier wants their pound of flesh]

Basic economics would dictate that a superior product (HD) should demand a premium to SD. And if fact if you were to offer any very product (manufactured consumer product for example - or software!) superior to whats on offer in the market place then the perception is that quality is lacking.

Apple - we know from the bill of materials that the iPhone margins are huge. Could you just drop the price by 50% so you can sell a lot more? I know that I'd buy it at a cheaper price but not where you price it now.
Oh, and I wont think that you've suddenly cut the quality of the product cos its priced like your competitors but is a superior product. Yeah right.

Sixth Labour Government - "Vision without Execution is just Hallucination"

rugrat

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#411287 30-Nov-2010 17:09

I don't know if studios charge a fixed price for having the program, or charge per person that watch's it.

How would the studios be able to know how many people have watched a program though, it's sent to every box whether watched or not, they've only got skys word on it.

People aren't going to think a movie lower quality just because of price, where a physical item different. I changed to a cheaper electricity supplier, I don't view the power I'm now receiving inferior to power from previous supplier just because it's cheaper, the same comparison applies to digital data, it either works or doesn't.

ockel

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#411488 1-Dec-2010 08:40

rugrat: I don't know if studios charge a fixed price for having the program, or charge per person that watch's it.

How would the studios be able to know how many people have watched a program though, it's sent to every box whether watched or not, they've only got skys word on it.

The joy of PPV means that everytime you order the product then you pay for it - Sky has a record and therefore the distributor can discover the number of times that the item was watched. Clearly different for viewers on a movie channel (excluding the PPV's as you've bought access for 24hrs - or shorter depending on the nature of the content

) however not impossible as Sky is able to collect data on viewership by channel (and by box I think) if it really wants to. However the broadcast pay window is different to the PPV window and priced differently. Same applies to FTA window which occurs after the pay window. In those cases the price paid for an output deal of movies (or individual movies) from a studio would most likely be tied to its box office success. If it did well at the box office then chances are it will pull viewers on a channel.

People aren't going to think a movie lower quality just because of price, where a physical item different. I changed to a cheaper electricity supplier, I don't view the power I'm now receiving inferior to power from previous supplier just because it's cheaper, the same comparison applies to digital data, it either works or doesn't.

So you dont think a better quality picture is a better product and would therefore be willing to pay for it?
You wouldnt buy Blu-Ray movies (which incidentally retail for a higher price) as the digital data either works or it doesnt?

Power BTW is a homogenous product so supplier A and supplier B are supplying an identical product in a retail setting Clearly SD and HD content are differentiated product. If not then why would people complain when certain content or channels is not supplied in HD? [Notes threads on Prime HD, ESPN HD, NatGeo HD etc etc etc]

Sixth Labour Government - "Vision without Execution is just Hallucination"

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