Geekzone: technology news, blogs, forums
Guest
Welcome Guest.
You haven't logged in yet. If you don't have an account you can register now.


Careerology

2 posts

Wannabe Geek


#92804 6-Nov-2011 14:14
Send private message

Hi

I am wanting to create a newspaper ad for my business.  I understand that there are fairly strict guidelines and specific software the Newspapers require for ad design.

I know exactly what I want my ad to look like and can do it in photoshop (not acceptable for submitting).

So, does anyone know of a business or freelancer who can 'covert' my ad into an acceptable format?

Jon 

Create new topic
timmmay
20579 posts

Uber Geek

Trusted
Lifetime subscriber

  #541750 6-Nov-2011 19:19
Send private message

What format does it need to be in? Can't you save it as an acceptable format from Photoshop?



Globolt
17 posts

Geek


  #541758 6-Nov-2011 19:34
Send private message

Hi Jon,

It is not so much the software that they are interested in, but the file type. They have a bunch that they can edit, and a bunch that they can't. While you can get away with both, some are better than others, but this depends on your situation. 

While websites like smaller files (Like tif) which are quicker to load, Printers like high resolution files so they look good when printed. High res files like EPS or PDF.

The exact type will depend on the newspaper, but I suggest that you give them a call. The guys selling the ads are on commission and will fall over backwards to help you place an ad. Most also have the required specs and rates on their website if you don't want to talk to a person. 

If you use an advertising agency, they can do it for you and ensure not only does it look good, but you have a decent ad that is going to achieve your objectives. They also ensure you don't fall into any traps and ensure the specs are right. (eg the bleed is important if you are on the edge of the page and may affect your design). Heaps of people don't want to use an advertising agency, but end up paying for it later.

If you don't want to use an advertising agency, most newspapers have designers who can do it all for you. You supply them the text and maybe even your logo and any other instructions that you have. They will lay it all up for you send it to you for approval. 

Lastly, it is not the layout of the ad that is key, it is the content. This is where you want some advise from a Marketing person who can help put it from the perspective of the customer. 

Cheers.

 

Careerology

2 posts

Wannabe Geek


  #541783 6-Nov-2011 20:48
Send private message

Globot, thanks for the awesome reply. I think I'll give the Herald a call and get them to recommend a designer.
Cheers



Globolt
17 posts

Geek


  #541795 6-Nov-2011 21:19
Send private message

Tracta (a full advertising agency) based in Napier has a design only service which is cheep and very good. (It is called Crank). also, PM me if you want some other recommendations, I know some people who are just starting out and could do a good job for you.

Disclaimer: I am in no way related or have any financial relationship with the above recommendations, but do sit on the Central Regional Committee for the NZ Marketing Association as well as my Govt job in Marketing and Comms. I am doing this cause I like helping people not for any financial gain.


listudio
196 posts

Master Geek


  #542303 7-Nov-2011 23:21
Send private message

Careerology: Hi

I am wanting to create a newspaper ad for my business.  I understand that there are fairly strict guidelines and specific software the Newspapers require for ad design. 
 


It seems simple:

1. You need to make sure the color mode of the image is CMYK. If it is RGB, you can change it from 'Image' - 'Mode' - 'CMYK';
2. Before you do flatten image, you need to save your original file first. This will enable you to edit it later if needed;
3. Please make sure the image resolution is about 250-300 pixels/inch; and the size of the image is correct. You can check it from 'Image' - 'image size';
4. Please do not distort the image when you resize it. A distorted image will make most of viewers feeling painful and its unprofessional;
5. The last step is go to 'File' - 'Save As' - on the Format column you choose 'Photoshop PDF', it means your file will be saved as PDF format.

Thats all & good luck!


Kiwis love DIY!Laughing  

Create new topic





News and reviews »

Air New Zealand Starts AI adoption with OpenAI
Posted 24-Jul-2025 16:00


eero Pro 7 Review
Posted 23-Jul-2025 12:07


BeeStation Plus Review
Posted 21-Jul-2025 14:21


eero Unveils New Wi-Fi 7 Products in New Zealand
Posted 21-Jul-2025 00:01


WiZ Introduces HDMI Sync Box and other Light Devices
Posted 20-Jul-2025 17:32


RedShield Enhances DDoS and Bot Attack Protection
Posted 20-Jul-2025 17:26


Seagate Ships 30TB Drives
Posted 17-Jul-2025 11:24


Oclean AirPump A10 Water Flosser Review
Posted 13-Jul-2025 11:05


Samsung Galaxy Z Fold7: Raising the Bar for Smartphones
Posted 10-Jul-2025 02:01


Samsung Galaxy Z Flip7 Brings New Edge-To-Edge FlexWindow
Posted 10-Jul-2025 02:01


Epson Launches New AM-C550Z WorkForce Enterprise printer
Posted 9-Jul-2025 18:22


Samsung Releases Smart Monitor M9
Posted 9-Jul-2025 17:46


Nearly Half of Older Kiwis Still Write their Passwords on Paper
Posted 9-Jul-2025 08:42


D-Link 4G+ Cat6 Wi-Fi 6 DWR-933M Mobile Hotspot Review
Posted 1-Jul-2025 11:34


Oppo A5 Series Launches With New Levels of Durability
Posted 30-Jun-2025 10:15









Geekzone Live »

Try automatic live updates from Geekzone directly in your browser, without refreshing the page, with Geekzone Live now.



Are you subscribed to our RSS feed? You can download the latest headlines and summaries from our stories directly to your computer or smartphone by using a feed reader.