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2 posts

Wannabe Geek

#92804 6-Nov-2011 14:14
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I am wanting to create a newspaper ad for my business.  I understand that there are fairly strict guidelines and specific software the Newspapers require for ad design.

I know exactly what I want my ad to look like and can do it in photoshop (not acceptable for submitting).

So, does anyone know of a business or freelancer who can 'covert' my ad into an acceptable format?


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Uber Geek


  #541750 6-Nov-2011 19:19
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What format does it need to be in? Can't you save it as an acceptable format from Photoshop?

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  #541758 6-Nov-2011 19:34
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Hi Jon,

It is not so much the software that they are interested in, but the file type. They have a bunch that they can edit, and a bunch that they can't. While you can get away with both, some are better than others, but this depends on your situation. 

While websites like smaller files (Like tif) which are quicker to load, Printers like high resolution files so they look good when printed. High res files like EPS or PDF.

The exact type will depend on the newspaper, but I suggest that you give them a call. The guys selling the ads are on commission and will fall over backwards to help you place an ad. Most also have the required specs and rates on their website if you don't want to talk to a person. 

If you use an advertising agency, they can do it for you and ensure not only does it look good, but you have a decent ad that is going to achieve your objectives. They also ensure you don't fall into any traps and ensure the specs are right. (eg the bleed is important if you are on the edge of the page and may affect your design). Heaps of people don't want to use an advertising agency, but end up paying for it later.

If you don't want to use an advertising agency, most newspapers have designers who can do it all for you. You supply them the text and maybe even your logo and any other instructions that you have. They will lay it all up for you send it to you for approval. 

Lastly, it is not the layout of the ad that is key, it is the content. This is where you want some advise from a Marketing person who can help put it from the perspective of the customer. 





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Wannabe Geek

  #541783 6-Nov-2011 20:48
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Globot, thanks for the awesome reply. I think I'll give the Herald a call and get them to recommend a designer.

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  #541795 6-Nov-2011 21:19
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Tracta (a full advertising agency) based in Napier has a design only service which is cheep and very good. (It is called Crank). also, PM me if you want some other recommendations, I know some people who are just starting out and could do a good job for you.

Disclaimer: I am in no way related or have any financial relationship with the above recommendations, but do sit on the Central Regional Committee for the NZ Marketing Association as well as my Govt job in Marketing and Comms. I am doing this cause I like helping people not for any financial gain.

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Master Geek

  #542303 7-Nov-2011 23:21
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Careerology: Hi

I am wanting to create a newspaper ad for my business.  I understand that there are fairly strict guidelines and specific software the Newspapers require for ad design. 

It seems simple:

1. You need to make sure the color mode of the image is CMYK. If it is RGB, you can change it from 'Image' - 'Mode' - 'CMYK';
2. Before you do flatten image, you need to save your original file first. This will enable you to edit it later if needed;
3. Please make sure the image resolution is about 250-300 pixels/inch; and the size of the image is correct. You can check it from 'Image' - 'image size';
4. Please do not distort the image when you resize it. A distorted image will make most of viewers feeling painful and its unprofessional;
5. The last step is go to 'File' - 'Save As' - on the Format column you choose 'Photoshop PDF', it means your file will be saved as PDF format.

Thats all & good luck!

Kiwis love DIY!Laughing  

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