tweake:
actually there always has been. roughly speaking its having windows that open or mechanical ventilation. its a requirement in the building code.
people just do not run houses very well. however mechanical systems do work better than windows or natural ventilation. (when there is no wind you get no ventilation. when its windy and raining you get to much damp ventilation).
It gets down to below zero where I live, so having windows open isn't exactly a great option in winter. It's not really an adaquete substitute for something like a well-specced positive pressure system.
It's a common theme with houses in our area, as well as stonkingly unlivable temperatures in upstairs areas. Even though they were built by <Major building Co name here> and the houses themselves are great, the standards to which they are in compliance don't promote 'Healthy' homes. And they're quite new (2017 or newer).