NonprayingMantis:
In this case, $14.99 less GST is actually $13.03. The price before GST came in was $12.99 So netflix are getting an extra 4c out of every subscription on the basis of a lie. (may not sound like much, but add that up over a large number of subscribers).
Geez, 4c? How often have you lost 4c (or 5c) due to cash rounding? Their prices all end in .99, so it will be more about keeping that structure and less about squeezing a measly 4c out of you. Plus, they can put their prices up any time they like.