it just seems that often these older style services/stores such as fatso(sky owned), the warehouse, video ezy, and united video, have bigger selection than iTunes(no tv shows, drm, pricey and sometimes missing rentals.), google play(like iTunes, drm, has no tv shows, expensive or missing rentals. ) neon(also sky owned, has less content), netflix, and video ezy on demand (often costs more than a disk, has drm on purchases, no specials, tv shows can't be rented).
it seems like a different system to the us market, where iTunes is cheaper and has a bigger range, and amazon offers a catalogue almost as big as their disk service. also in many cases the warehouse is offering better deals than iTunes. it just seems very mysterious.