Live TV reigns as king supreme



Indeed, when looking at the average monthly usage by device for the US P2+ audience in 2015, 285 million viewers spent 147 hours and 47 minutes watching TV. This compared with 127 million watching video on a computer (for 13:35 hours) and 139 million watching video on a smartphone (2:12). This gave the latter two content consumption forms a share of total video time of just 8% and 1% respectively compared with the 91% for traditional TV.