Handsomedan:
I can see this being a good option for those of us that want a Ute for things like slinging the bikes in the tray to go up the trails, or hauling a few things to the tip etc.
It's really a more urban option, isn't it?
Still not cheap, though when you consider that you can get a diesel ute for a lot less. And although Diesel fuel is costing a lit more these days, it's still cheaper than a petrol vehicle to run and there's no range anxiety (whether real or perceived).
its really competing with the 2wd ute market. certainly an urban option. plenty of people drive 4wd utes and never use 4wd.