Satch: I own both a current model Kia Cerato SX 2L and a current model Kia Optima EX. I have to say I am completely satisfied with both cars having owned them both for over a year.
The Cerato SX 2L is a great little (very roomy for a hatch in fact) card has all the bells and whistles. My only wish is that the 2L engine was a little more peppy, but we only use it for around town and it does that job perfectly.
Do not underestimate Kia. Sure they used to be very budget, but now they have the ex Audi chief designer working for them, they have come a long way.
I would recommend giving the Cerato some more time.
Thanks very much for your feedback, it's good to hear from an owner of the vehicle - although I only drove the car for about 1.5 hours I agree that the engine could do with a bit more pep. It's still an option however as the main requirement is a small practical family car and it's priced really well, I'm going to be borrowing it overnight to make sure that I'm happy with it. I've read a rumour that the Cerato will get the 1.6L turbo from Hyundai in the facelift, it's tempting to wait for that. I really like the aggressive styling of the Peter Schreyer Kias, although I think the new Sportage coming out is a bit of a misstep.
I went to the Ford dealership to take a look at the Focus, I'm not sure if it's just Dunedin City Ford but they were probably the most eager of all the dealerships to sell me a car. I was instantly offered fleet discount because I'm a company director (even though I'm buying it privately) and told me I could have it for the weekend. The Ford has quite a few problems (mainly that it's Euro), it's got the smallest boot at 316L (apart from the Mazda3 which I'd already excluded at 308L), there's not much room in the backseats and it has no ISOFIX connectors - how a modern car can exclude these I'm not sure.