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Topic # 230664 7-Mar-2018 13:25
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Apparently a well-spec'd TV at Farmers


TCL 65" 4K Ultra HD Android Smart TV, 65E17NUS
$1,899.00

https://www.farmers.co.nz/electrical/tv-technology/tvs-cabinets/tcl-65-4k-ultra-hd-android-smart-tv-65e17nus-6309557

From Forbes magazine, out of the US

https://www.forbes.com/sites/sethporges/2016/11/14/how-a-no-name-chinese-tv-brand-came-to-dominate-the-amazon-charts/#3caa509af096

How A No-Name Chinese TV Brand Came To Dominate The Amazon Charts

If you’re not familiar with TCL, you’re not alone. The Chinese TV manufacturer has only been in the North American market since 2013, and has nowhere near the cultural cachet of its better-known competitors.

But despite this relative anonymity, TCL TV sets consistently sit at or near the very top of Amazon’s best-selling charts; regularly beating big-name brands such as Sony, Samsung, and Panasonic. As of this story's publication, the company's 32-inch model was the best-selling TV on Amazon, with other models sitting at numbers four and six.

To figure out how this (to put it bluntly) no-name brand has been able to sell so many sets, I spoke to Chris Larson, the vice president of sales and marketing for TCL of North America, who candidly laid out his company's playbook for rising up through the Amazon ranks.

------------------------
The No-Baggage Brand
------------------------

TCL’s recent entry into the North American market gave it a key advantage over legacy brands: It had a completely blank slate to define itself and its target market in anyway it wanted. “When we decided North America was worth a run, rather than buy or try to rent a brand, we put all our efforts into growing the TCL brand with the idea that, although there’s zero brand recognition, there’s also no baggage or negatives associated with it,” Larson says.

According to Larson, the company made sure to identify what the American consumer specifically looks for in TVs, and to position its brand to fill that slot. In this case, that meant making sets that were on the less-expensive side ("price conscious," as Larson puts it), but also had large screens and future-proofing frills such as 4K resolution—a type of content that is currently far more plentiful in the US than many other markets. To give a sense of how this plays out in production, the company's top-selling 32-inch model sells for NZ $231 on Amazon, while a just-released 55-inch 4K goes for NZ $690 — far less than similarly sized 4K models from other manufacturers.

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  Reply # 1970658 7-Mar-2018 13:30
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$300 cheaper here:

 

https://www.jbhifi.co.nz/tv-home-entertainment/hd-televisions/tcl/tcl-65-ultra-hd-4k-android-tv/338923/

 

I've had a look at the TCLs in-store - they look pretty good to my eye (admittedly playing a loop that looks optimised for them).


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  Reply # 1970660 7-Mar-2018 13:32
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Wow....  I'm not fussed on Smart TVs as they age rapidly, but the specs are impressive.  Built in Chromecast... Dual Band WiFi....  not bad at all





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  Reply # 1970703 7-Mar-2018 14:41
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trig42:

$300 cheaper here:


https://www.jbhifi.co.nz/tv-home-entertainment/hd-televisions/tcl/tcl-65-ultra-hd-4k-android-tv/338923/


I've had a look at the TCLs in-store - they look pretty good to my eye (admittedly playing a loop that looks optimised for them).


You're right -- Same TV for $1,600. That's a good price.

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  Reply # 1970713 7-Mar-2018 14:47
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I'd just ignored the cheap no brand TV's before as junk.

 

Assuming they're not built with cheap components and likely to die a lot sooner is interesting. Anyway perhaps worth looking into.

 

The QLED screens could be interesting. Was blown away when actually looking at QLED panels in store. Didn't think there'd be much improvement, but it was so close to OLED I thought it actually was an OLED when having a quick look. Or maybe it was just that it had amazing local dimming.


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  Reply # 1970741 7-Mar-2018 15:32
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And yet for me (sadly ?) the most attractive feature of this TV is the 3 year guarantee (CGA notwithstanding)





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  Reply # 1970772 7-Mar-2018 16:56
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Have heard the Android functionality can make then quite slow to turn on.

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  Reply # 1970777 7-Mar-2018 17:05
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PANiCnz: Have heard the Android functionality can make then quite slow to turn on.

 

I thought I saw that was only to start from complete power off (ie at wall switch).

 

Hmm - just looked on youtube and looks like I was wrong.

 

Sounds like 50s to start from Standby -really slow, however the guy in the clip says you can change that under settings and get it to around 5 seconds.

 

https://www.youtube.com/watch?v=oOdi9_yU72Y

 

Also this clip says the same thing - turn on fast boot and its quick - no more power used either.

 

https://www.youtube.com/watch?v=RjKY5hsxqrU

 

 

 

Their default setting (fast boot off) is strange.

 

 





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  Reply # 1970782 7-Mar-2018 17:15
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An interesting note in the product page on TCL

 

"*HDR only via USB."

 

Looks like this probably isn't an HDCP2.2 compliant display


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  Reply # 1970783 7-Mar-2018 17:16
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robjg63:

 

PANiCnz: Have heard the Android functionality can make then quite slow to turn on.

 

I thought I saw that was only to start from complete power off (ie at wall switch).

 

Hmm - just looked on youtube and looks like I was wrong.

 

Sounds like 50s to start from Standby -really slow, however the guy in the clip says you can change that under settings and get it to around 5 seconds.

 

https://www.youtube.com/watch?v=oOdi9_yU72Y

 

Also this clip says the same thing - turn on fast boot and its quick - no more power used either.

 

https://www.youtube.com/watch?v=RjKY5hsxqrU

 

 

 

Their default setting (fast boot off) is strange.

 

 

 

 

Android TV's just sleep if you leave power connected, and in this case they turn on very quickly.

 

If you're the type to turn power off at the wall at night, this probably won't be the TV for you.




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  Reply # 1971008 8-Mar-2018 07:37
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macuser:

An interesting note in the product page on TCL


"*HDR only via USB."


Looks like this probably isn't an HDCP2.2 compliant display



https://www.whathifi.com/advice/hdr-tv-what-it-how-can-you-get-it

"‘HDR’ stands for High Dynamic Range, and it is the next big thing for 4K TVs and 4K content. The term originates in photography, and refers to a technique that heightens a picture’s dynamic range – the contrast between the brightest whites and the darkest blacks.

The theory is: the higher the dynamic range, the closer a photograph gets to real life. HDR for televisions is basically the same idea.

Look at the sky. The clouds may be white (or grey in the UK) but there should be definite layers. Around the clouds, you should be able to pick out varying degrees of brightness.

Now look at clouds on your TV. They tend to look flat by comparison, with white levels crushed and layers virtually indistinguishable. There are several reasons for this.

The first reason is your TV’s limited dynamic range, or its inability to illustrate the finest differences in brightness. This means you miss out on all the nuance that ought to be there.

After all, your eyes can differentiate a lot more information than your TV feeds you. Then there’s all the processing that takes place along the chain after something is filmed.

It dramatically reduces the amount of information transferred in order to match the technical limits imposed by your TV.

Lately, though, TVs have become much more capable. And by that, we mean bright. A normal TV puts out around 100-300 nits of brightness, where one nit (from the Latin for ‘to shine’) is equivalent to the light provided by one candle. An HDR TV can, in theory, deliver up to 5000 nits.

Of course, that sort of light would be blinding at maximum brightness. This tech isn’t about searing your retinas, though - it’s about widening the range in order to display finer increments of shading.

The idea is to let you see more of what is recorded. You’ll get more details in the shadows and highlights. Sunlight will gleam properly off windows. Colours will be richer and more lifelike, with more delicate gradations and greater shifts in tone. Basically, your picture will look more natural and more real."

...

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  Reply # 1971362 8-Mar-2018 18:21
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I was interested in this till I saw that HDR is only via USB. Seems a bit of a stretch to call it an HDR set that isn't capable of doing it via HDMI.

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  Reply # 1971499 9-Mar-2018 07:28
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Yesterday I bought 55" version from JB hifi. so far, I'm impressed! :)

 

for almost a year we used xiaomi mi tv 4k box and it was perfect, this TV is pretty much the same. I'm yet to go through the settings, but plex and kodi already installed.

 

However, one issue. Not sure if it's my wifi, but playing full-hd using plex/kodi lags a bit :(





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  Reply # 1971507 9-Mar-2018 08:04
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https://recombu.com/digital/article/how-to-stream-4k-video-broadband-speed-wifi

What are the minimum bandwidth requirements for streaming 4K Ultra HD video on Netflix and the rest?

"...Netflix CEO Reed Hastings has said that you’ll need a spare 15-20Mbps of bandwidth to enjoy a smooth 4K stream at home.

That’s 15-20Mbps spare bandwidth, bear in mind. In other words, your broadband service needs to be good enough to consistently deliver this kind of performance. If you’re just about getting 15Mbps and someone else comes home from work and starts streaming on another device, or indulging in some online gaming, you can probably kiss that 4K stream goodbye.

In order to provide a reliable 4K experience, with none of that buffering nonsense, Netflix recommends that you’ve got a spare 25Mbps free.

Is my WiFi network good enough for 4K streaming?

Even if your home broadband connection is good enough for streaming Ultra HD 4K video, you might still be struggling to consistently get a smooth streaming experience.

The main culprit is likely your WiFi setup. For a start, you need to make sure that other devices aren’t hogging all of that lovely bandwidth. You might need to politely ask other household members to avoid downloading lots of stuff while you’re trying to kick back with a 4K movie."


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  Reply # 1972331 10-Mar-2018 13:11
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It's only $1519 at Farmers right now. Where does it say about HDR only via USB?





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  Reply # 1972339 10-Mar-2018 13:41
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Interesting re: brand performance on Amazon.

 

Placement / price on Amazon appears to have the biggest baring on the sales via the 'big A'.

 

Companies traditionally lose money in anything under 55-60" TV's and use the smaller sizes to compete in the market share race. This is a long term 'brand loyalty' strategy, but ultimately, I don't believe it works, as people are seldom brand loyal at the bottom of the market and instead they will simply move onto the cheapest brand next time they purcahse. Amazon TV purchasers may  be buying based on performance, but unless they are showrooming the TV from Best Buy, I believe they are buying the biggest panel for the lowest price.

 

 

 

These days cheap TV's seem to be 'okay' value for money. However the annoyances are typically:

 

Lack of HDCP compliance.

 

Poor remote controls.

 

Non-existance IP / RS232 control for home integration.

 

Poor contrast ratio performance in real world conditions (not playing their designated demo content).

 

Poor processing of lower quality footage.

 

 

 

If the remote control works well and you're feeding 1080p footage / Freeview HD into the panel, it should be fine.

 

If you want to get an HDR panel or you're looking for a great up-scaling set that controls well, then probably head elsewhere.

 

 

 

Oh yeah, sound considerations need to be made, some cheaper TV's have absolutely woeful audio performance - but built-in soundbars or an external sound system will obviously help with this.


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