I'm the opposite. I don't care that there is a fee. I just hate seeing it. Just lift your prices across the board by the percentage and put it into the price.
I had this debate on Facebook recently where a merchant was requesting people don't use paywave because of the cost. I don't care, if you don't give me the option of paying how I want, I might not just purchase the thing in the first place.
A friend of mine had an online store but it was never clear until the checkout process that you had to pay by a bank transfer. I was imploring him to set up payment with credit card. So many would cancel the transaction when they realised they couldn't use their card.
Their sales shot through the roof almost overnight when they changed.
What I think will be interesting is if in the future businesses start charging a handling fee for paying in cash.